• C$160

• 48 designs

• 11 designers

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Logo Design Brief

Can you create a version of the logo that looks like the one I’ve uploaded and maybe some variations of this.

I will also need a more simple sub logo for
The Intelligent Practice ™️
The Axis Method™️

These could be done in the font that yoga is written in so they are cohesive and something that could also be typed

Use these:
• minimalist
• modern
• architectural
• editorial
• geometric
• clean lines
• premium
• contemporary
• bold typography
• design-led
• refined
• timeless

Avoid these (important):
• spiritual
• bohemian
• feminine
• mandala
• lotus
• decorative
• hand-drawn
• whimsical
• flowy
• organic illustration

Target Market(s)

Primary women aged between 25-55, my training is open to men too but does attract more women. But I want the branding to be natural so it would speak to either gender. It is also target towards, yoga practitioners, Pilates instructors, fitness, professionals, those that have a desire for intelligent movement and mindfulness practices

Industry/Entity Type

Heath, wellness, education

Logo Text

Axis Yoga

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Custom for the word Axis

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Brand name: AXIS Yoga Industry: Movement, wellness, education Style: Minimalist, modern, architectural, bold, clean Look & Feel: Clean lines, sharp geometry, contemporary design. Not spiritual, not bohemian, not decorative. More like a design studio or movement school than a traditional yoga brand. Typography: Modern sans-serif or minimalist serif. Strong letter spacing. Editorial, high-end, fashion-forward feel. Symbol preference: Explore both options: – One version with a subtle geometric symbol (abstract, axis-inspired, architectural) – One version with no symbol (wordmark only) Symbol style (if used): Geometric, symmetrical, sharp, abstract. Inspired by alignment, axis, structure, movement, architecture. Colours: Black, white, muted gold, khaki, deep green. Neutral, earthy, refined palette. Overall vibe: Confident, intelligent, grounded, stylish, timeless. A premium movement and education brandgold – black – forest green – white on black – gold on black – reversed (dark on light + light on dark)

Nice to have

• Parent brand - Axis Yoga , sub brand - The Intelligent Practice ™️ & The Axis Method™️

Should not have

• No lotus, no mandala, no yoga poses. No fluffy yoga feel

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Files

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