• US$150

• 446 designs

• 200 designers

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Logo Design Brief

Company Overview:
Sweet Fish is a B2B video marketing partner. We act as your marketing team’s video team, helping B2B companies plan, produce, and scale video across their entire marketing funnel.

We were originally known as a video podcasting agency, but have expanded into a full-funnel video partner — including shows, executive thought leadership, events, social video, and campaign video.

This logo is part of a brand refresh to reflect that shift.

What We’re Looking For

We are looking for a modern, confident, professional logo that feels:
- Video-first
- Systematic, not playful
- Consumer-grade polish (Netflix / streaming-adjacent)
-Built for scale and trust
- Appropriate for B2B decision-makers

This logo should signal:

“We are a serious, strategic video partner—not a creative studio or a chop shop.”

Style Direction (Very Important)
Overall Vibe:
- Clean
- Crisp
- Confident
- Modern
- Minimal
- Video-native

What We Want to Avoid
Please do not submit designs that feel:
- Playful or whimsical
- Cartoonish
- Hand-drawn
- Cute or illustrative
- Overly creative or artsy
- Agency-branded
- Startup-y or “fun brand” energy
This is not a lifestyle brand or creator brand.

Logo Concept Guidance
Logo Type Preference

We are open to two primary directions:
1. Text-first wordmark (preferred)
2. Wordmark + subtle icon

If an icon is included, it must be:
- Minimal
- Abstract
- Simple
- Optional (logo should still work without it)

Play Button Motif:

Because video is core to our brand, we are interested in subtle use of a play button motif, such as:
- Negative space
- Integrated shape within typography
- Abstract geometric reference

⚠️ Important:
Do not copy YouTube, Netflix, or common social media play buttons
Avoid obvious triangle-in-a-box icons
We want something suggestive, not literal

Fish Icon:
We do not require a fish icon.
If you choose to include a fish reference:
- It must be extremely simplified
- Flat, modern, abstract
- No detailing, scales, eyes, or cartoon features

Color Direction:
Please design within this color system only.

Primary Brand Colors

Deep Off-Red — #E03A2F
Use as the primary brand accent.
Should feel confident, modern, and video-native — not pink, not maroon, not playful.

Near-Black — #141414
Primary base color.
Clean, cinematic, and professional. Preferred over pure black.

White — #FFFFFF
Used for contrast, clarity, and legibility.

Typography Preferences

We are currently using:
GT Alpina (serif) for headlines
Inter (sans-serif) for body text

The logo does not have to use these fonts, but it should:
Feel compatible with a modern serif + clean sans system
Avoid novelty or decorative typefaces

Target Market(s)

B2B consultancies, 50+ employees

Industry/Entity Type

B2B Video Marketing

Logo Text

Sweet Fish

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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