• US$150

• 167 designs

• 59 designers

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Logo Design Brief

We are seeking a new logo for Youth With A Mission Asheville (ywamasheville.org), a Christian nonprofit and local base of the global YWAM movement. While connected to the larger network, we operate independently and primarily serve Gen Z through training, gap-year, adventure, and missions programs.

We’re looking for a timeless, simple, and highly legible logo that will last 10+ years. Our current logo is too busy and difficult to read, so clarity is essential.

This will be used on the website, print, letterhead, merchandise, and social media.

Requirements:

Appeals to Gen Z, sort of leaning towards a male audience (we are looking to increase our male numbers)

Able to become monochrome (for printing)

Clean, not too trendy, HIGHLY legible design, no cursive fonts.

Multiple text options:

YWAM Asheville (a must)

YWAM AVL

Youth With A Mission Asheville

Can include 'city in the mountain elements', but not necessary.

Please reference logos from other YWAM locations for consistency within the global network.

Here is a Pinterest board of ideas I like, but they are not a must. Just ideas: https://pin.it/41bpuzR0M

Target Market(s)

Gen Z, high school & college age, both genders but lean masculine

Industry/Entity Type

Nonprofit, christian, gap year, adventure, travel

Logo Text

YWAM Asheville

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Our website font is Poppins

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See project description

Nice to have

• See project description

Should not have

• Cursive, overly trendy fonts

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