• €130

• 3 days left

• 15 designs

• 6 designers

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Menu Design Brief

Truckstop 26Bis (TS) is a modern restaurant with a warm, welcoming atmosphere.

We combine quality food, hospitality and a contemporary look & feel. Our visual identity has recently been refreshed and is consistently used across our menus and communication.

🎯 Objective of This Design
We want to place table display stands (triangular / pyramid-style stands) on every table in our restaurant.
Main goal:
➡️ increase average spend per table
➡️ subtly encourage guests to order:
desserts
special coffees
digestifs
cocktails and mocktails
This design should tempt and inspire, not overwhelm.

🪑 Usage & Format
Type: triangular table display stand
Size: standard table stand size (technical drawing will be provided)
Placed on restaurant tables
Must look good and readable from all visible sides

👉 We will provide:
the technical drawing
our new menu as a style reference (PDF / InDesign)

🎨 Style & Look & Feel
Fully aligned with our brand identity
Modern, warm and premium hospitality look
Elegant, clean and inviting
No loud or aggressive promotional style
Must feel like a natural extension of our menu design

🖼️ Imagery (Very Important)
We want to use high-quality photos and/or illustrations that truly create desire.
Examples:
appealing cocktails
beautifully presented desserts
cosy coffee moments
stylish digestifs

👉 Images should feel:
premium
atmospheric
restaurant-quality

⚠️ Avoid cheap-looking or generic stock images.
📋 Content Structure (No Final Prices Needed)

The full layout must be designed, including headings and sections, but without fixed prices or specific product names.
Required sections:
🍰 Desserts
☕ Special Coffees
🥃 Digestifs
🍸 Cocktails
🍹 Mocktails

➡️ We will add specific products and prices ourselves later.

✏️ Editability (Very Important)
We require:
a fully editable Adobe InDesign layout
clean and well-organised layers
clearly defined text styles
easy future updates

We want to be able to:
change products
adjust prices
add seasonal items ourselves

📦 Deliverables
Adobe InDesign file (.INDD)
Linked images
Fonts used (or font information)
Print-ready PDF

🚫 What We Do NOT Want
Overcrowded layouts
Very small or unreadable text
Cheap clipart
Flyer-style designs
Aggressive promotional language

✅ What We DO Want
Subtle upselling
A premium restaurant feel
Visual temptation
Calm, clean design
A “Let’s add one more” feeling at the table 😉

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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