• A$150

• 205 designs

• 86 designers

Logo Design Brief

## **Project Brief: Logo Design for “The Thriving Mind”**

### **Business Name**

**The Thriving Mind**

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### **About the Brand**

The Thriving Mind is an ADHD coaching and educational consulting brand supporting parents, children, and educators. The work focuses on emotional regulation, wellbeing, growth, and helping individuals thrive — not “fixing” or labelling behaviour.

The brand is values-driven, evidence-informed, and human-centred.

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### **Target Audience**

* Parents (especially mothers)
* Neurodivergent children and families
* Educators, schools, and professionals

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### **Brand Personality**

The brand should feel:

* Calm and grounded
* Supportive and emotionally safe
* Professional and trustworthy
* Empowering and optimistic
* Modern and refined

Avoid anything that feels chaotic, childish, overly playful, or overly clinical.

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### **Logo Style Guidance**

Open to creative interpretation, including:

* Wordmark or wordmark with symbol
* Abstract or conceptual designs
* Clean and modern approaches

Designers are encouraged to interpret “thriving,” “growth,” and “clarity” in a thoughtful and professional way.

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### **What to Avoid**

* Puzzle pieces or stereotypical ADHD imagery
* Cartoon-style illustrations
* Harsh, aggressive, or chaotic visuals
* Medical or institutional-looking designs

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### **Usage Requirements**

The logo will be used across:

* Website
* Social media
* Online courses and learning materials
* Presentations and digital resources

It should work well:

* In colour and black & white
* At small and large sizes

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### **Overall Feeling**

When someone sees the logo, it should feel:

> “Calm, credible, and reassuring — this is a safe and thoughtful space.”