• £110

• 5 days left

• 173 designs

• 109 designers

---

Logo Design Brief

Behavr is an AI-powered UX testing platform that simulates user behavior on design prototypes to generate quantitative behavioral insights. We help product teams predict how real users will interact with their designs before writing any code.

BRAND POSITIONING:
- Professional SaaS tool for product teams and designers
- "Hotjar for prototypes" - behavioral analytics meets design validation
- Data-informed, precise, trustworthy
- NOT playful, NOT consumer-focused

AESTHETIC DIRECTION:
- Clean, modern, professional
- Suggests behavioral data/insights without being overly technical
- Primary brand color: Purple (differentiating from competitors' green/orange)
- Think: analytics platforms meet design tools
- Professional enough for enterprise, accessible enough for startups
- Modern geometric sans serif preferred (e.g., Inter, Graphik, DM Sans, Plus Jakarta Sans)

AVOID:
- Generic AI imagery (brains, circuits, robots, sparkles)
- Overly complex designs that won't scale to small sizes
- Anything resembling competitors
- Clipart style or overly illustrative approaches

DELIVERABLES NEEDED:
- Primary logo (icon + wordmark)
- Icon-only version (for favicons, app icons)
- Wordmark-only version
- All formats: vector (SVG/AI), PNG with transparency
- Light and dark background versions

Logo should work at very small sizes (16px) and scale up for marketing materials.

Logo Text

Behavr

---

Font styles to use

Other font styles liked:

• Modern geometric sans serif preferred (e.g., Inter, Graphik, DM Sans, etc.)

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Files