• US$110

• 33 designs

• 7 designers

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Logo Design Brief

BRAND & LOGO DESIGN BRIEF
(Company name: FLUXA)

1. COMPANY OVERVIEW

Fluxa is a technology platform for selling and managing real-world experiences.

Our main focus includes:
• Online ticket sales
• Reservations
• Payments (Pix, credit card, split payments)

Our primary clients are:
• Theme parks
• Attractions
• Farms / family parks
• Entertainment and experience-based businesses

Short-term:
• Online ticketing
• Integrated checkout
• Stock control
• Entrance validation

Mid / Long-term:
• Modular platform (tickets, schools, birthdays, tabs, reservations)
• Lightweight ERP for entertainment businesses
• Sales infrastructure for non-technical companies

In simple terms:
Fluxa helps experience-based businesses turn attendance into sales through invisible, reliable technology.

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2. MARKET & POSITIONING

Market:
• Small and mid-sized entertainment operators
• Businesses that are not tech-savvy
• Highly operational, chaotic environments

Customer pain points:
• Fragmented sales
• Manual processes
• Ugly, complex, or expensive systems
• Dependence on WhatsApp, spreadsheets, and improvisation

Fluxa’s role:
• Be the energy layer that makes money flow
• Remove friction from selling
• Simplify complexity

Fluxa is NOT:
• A flashy startup brand
• A playful or childish product
• A generic corporate SaaS

Fluxa IS:
• Pragmatic technology
• Results-oriented
• Built to solve real operational pain

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3. CORE BRAND CONCEPT

“Money is Energy. Flux is Movement.”

Fluxa represents controlled flow inside a system:
• Flow of money
• Flow of people
• Flow of transactions
• Flow of operations

The brand should communicate:
• Flow
• Movement
• Energy
• Conversion
• Transformation of potential into results

Literal representations are NOT required.
Conceptual clarity IS required.

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4. COMPANY NAME (FINAL)

The company name is FLUXA.

The name derives from the concept of “flow” and movement.
It was chosen to be:
• Short
• Easy to pronounce in Portuguese and English
• Technological but human
• Flexible enough to scale beyond ticketing
• Suitable for a long-term platform and ERP

Designs should focus on strengthening the FLUXA name, not proposing alternatives.

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5. BRAND PERSONALITY

Desired traits:
• Smart
• Direct
• Modern
• Reliable
• Energetic (not aggressive)

Avoid:
• Childish visuals
• Overuse of gradients or “cute” effects
• Generic fintech or SaaS aesthetics
• Overly complex or decorative symbols

We want:
• Strong simplicity
• A brand that works across:
• Dashboards
• Apps
• Websites
• Tickets
• Wristbands
• QR codes
• Totems / scanners

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6. VISUAL DIRECTION (STRATEGIC, NOT DECORATIVE)

The logo must:
• Work at very small sizes
• Work in monochrome
• Work without text (icon-only)
• Work on light and dark backgrounds

Can explore:
• Energy
• Motion
• Simple geometry
• Abstract symbols
• Strong typography

Must avoid:
• Visual noise
• Literal icons (ticket, cart, barcode)
• Trend-driven styles that age quickly

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7. TONE & FEELING

When someone sees the brand, they should think:
• “This looks professional”
• “This feels reliable”
• “This seems built to work”
• “This helps businesses sell”

The goal is clarity and trust, not emotion.

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8. WHAT WE EXPECT FROM DESIGNERS

• Logo proposal using the name FLUXA
• Clear conceptual explanation
• Scalable visual thinking
• Design that can last 5–10 years

Creative freedom with business responsibility.

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9. SUCCESS METRIC

The logo is successful if it:
• Helps sales
• Reduces explanation
• Feels stronger and clearer than the current brand
• Scales across products and platforms

If it’s only “beautiful”, it failed.



Future vision (contextual, not visual):

Fluxa is designed to evolve into a white-label experience platform.
In the future, each park or attraction may offer its own branded app powered by Fluxa, centralizing tickets, payments, reservations, access, and visitor interactions.

This vision reinforces Fluxa as infrastructure — not a consumer brand — where the technology enables premium experiences without being visually dominant.

Logo Text

Anything. Only the logo

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.