• US$110

• 11 designs

• 3 designers

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Logo Design Brief

Visual Direction
• Primary Icon Concept: “Checker Cross Square.”
A square mark divided into a simple grid with alternating black/white squares. A cross sits centered—either:
• Option A (negative-space cross): remove squares along the vertical + horizontal center to form a clean cross.
• Option B (filled cross): solid cross (black or white) over a checker backdrop with reduced-contrast tiles behind it.
• Why: Instantly recognizable, bold at tiny sizes, and visually communicates truth (cross) within the public square (geometric grid/order).
• Style: Clean geometry, slightly rounded corners (2–4% radius) to feel warm; no outlines unless needed at micro sizes.
• Legibility rules:
• Cross stroke = ~18–22% of icon width.
• Tile count = 2×2 or 3×3 max (avoid busy patterns).
• Maintain a 5–8% safe zone around the mark.

Color & Contrast
• Icon: Pure Black #000000 and White #FFFFFF for the checker/cross.
• Brand tie-in: Use your existing palette (Deep Navy #0B1B2B, Warm Gold #C7A559, Soft Cream #F7F3EA) for backgrounds, wordmark, and accents.
• Inversions: Provide both light (black cross on white) and dark (white cross on black) versions. Ensure WCAG AA at 32–36 px.

Lockups & Variations
• Primary: Checker Cross Square + wordmark (left).
• Stacked: Icon above wordmark for square tiles.
• Mark-only: For avatars/watermarks.
• Monochrome: All-black and all-white versions.
• Tiny-size test: Must read at 32–36 px; prefer 2×2 grid at micro sizes.

Do / Don’t (specific to this concept)
• Do: Keep the grid minimal; keep the cross centered and proportionally thick; test on busy YouTube thumbnails.
• Don’t: Add thin outlines that shimmer on video; use dense 4×4+ checkers; let the cross merge with tiles (maintain clear contrast).

Deliverables (unchanged + note)
• Files: SVG/AI masters + PNGs; light/dark/inverted sets.
• Sizes: Social avatars (512/256/128), YouTube banner kit, podcast tile (3000×3000), video bug.
• Mini brand sheet: Spacing, proportions (include the cross stroke % and safe zone), incorrect uses.

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Concept Directions (now includes your pick)

D) Checker Cross Square (Your Preferred Direction)
• Icon: Centered cross over a 2×2 or 3×3 black/white checker grid.
• Wordmark: Modern sans (Inter / Source Sans 3 / Söhne).
• Tagline (optional): “Conviction with Compassion.”
• Why it works: Bold, memorable, instantly legible; the cross anchors identity, the square grid signals order/public square.

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One-Paragraph Show Description (updated for designer)

A modern Christian explainer show that pairs biblical truth with genuine compassion on tough cultural questions (in 60-second and 3-minute episodes). The brand should feel trustworthy, contemporary, and kind: a clean wordmark plus a Checker Cross Square icon (centered cross over a minimal black/white checker grid) that remains crystal-clear at tiny avatar sizes and pops on YouTube thumbnails. Use restrained color (black/white icon with deep navy, warm gold, and soft cream for backgrounds/wordmark), strong contrast, and simple geometry. Provide light/dark/mono variants and a mini spec for proportions so the cross stays legible across all uses.

Logo Text

Life in Contrast