Commercial management company | Kayowá
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This customer received 309 logo designs from 137 designers. They chose this logo design from COLOUR CREATIVE as the winning design.
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Logo Design Brief
I´ll try to explain the reasons why we chose this name, what type of business we´ll run and the details that we´re looking for the company´s corporate image/identity. We think that the more information we provide makes the design easier.
This Brazilian company will operate as an Independent Sales Representative/Independent Contractor: these individuals are not direct employees but operate as independent business owners, working under contract for several different companies (in this case, only food and beverage industries). It´s operations will be nationwide, all-over Brazil.
Kayowá is the name that represents a group of indigenous peoples mostly found in the Brazilian´s tropical forests, their first contact with Europeans were back in 400 A.D., that´s around 1.625 years ago. Using this name will defines our roots, as Brazilians.
We want the corporate image/identity that defines power, energy, trust, courage, solid foundation, reliability, simplicity, consistency, timelessness and strong typography (bold fonts).
When it comes to colors, we don´t want anything too flashy, darker colors combined with white would be preferred. But we are always open to new ideas and suggestions. Attached you´ll find a coupe of images from the indigenous peoples, a brazilian flag and a brazilian map.
Target Market(s)
B2B food and beverage industries
Industry/Entity Type
Commercial management company for B2B food and beverage industries
Logo Text
Kayowá (on top) Gestão Comercial (bellow Kayowá)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.