StructWare - software solutions for structural innovators
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This customer received 340 logo designs from 136 designers. They chose this logo design from GVisions as the winning design.
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Logo Design Brief
We are commissioning the creation of a logo for StructWare. Our company develops IT solutions for the construction industry. The name is a combination of the words “structure” and “software,” so it would be advantageous if the logo/chosen font emphasized this aspect.
We would like the logo to be easy to scale (or have a simpler version). We want to use it both as large banners on the website, in email signatures, and in application icons (the smallest size is about 20 px).
In terms of color, we would like to avoid blue (but not at all cost), as most other solutions in this industry base their branding on this color. It will often be placed on a background palette of: #F1F1F6, #B7B9C3, #94939E, #363545.
Updates
Gathering more feedback
Target Market(s)
structural engineering and construction companies
Industry/Entity Type
Construction / IT
Logo Text
StructWare
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.