Need Custom Brand Characters for MortgagePipeline.com
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This customer received 92 logo designs from 43 designers. They chose this logo design from HSL Brain as the winning design.
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Logo Design Brief
Hey, I’m looking to create a set of custom brand characters for my company, Mortgage Pipeline, similar in style to the blue and green & Orange, Or two of three colors or all three colors. An example of some characters logo would be like the guy from KFC chicken
Here’s exactly what I need:
Characters that match their simplicity, modern look, and brand personality
BUT completely original so there’s no copyright issue: I need stuff tailored towards Mortgage Rate, Refinancing, Cashout, ETC characters theme
Characters should fit the Mortgage Pipeline theme (mortgage, home equity, rates, lending, VA loans, FHA loans, etc.)
I want them to feel fun, trustworthy, and clickable — like mascots you’d see on a top mortgage comparison site
Use Mortgage Pipeline’s brand colors (blue/green tones like Keystone, but unique to us)
Deliverables I need:
PNG files (transparent background)
SVG versions
A few variations of each character in different poses (happy, pointing, holding a phone, holding documents, presenting an interest rate, etc.)
Inspirational reference: Keystone Interactive’s characters — but again, I want fresh, original, non-copyrighted versions tailored to mortgage lending.
If you need my brand colors or examples, let me know and I’ll send them.
Thanks — excited to see what you can come up with.
Updates
I’m not looking for a logo I’m looking for characters like cartoon characters pay attention or please go away
Added Friday, 21 November 2025
Target Market(s)
Mortgage industry
Industry/Entity Type
Mortgage industry
Logo Text
Please make me Mortgagepipeline mortgage characters
Logo styles of interest
Character Logo
Logo with illustration or character
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.