• A$150

• 267 designs

• 105 designers

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Logo Design Brief

About Us
McKenzie Cleaning is a long-established residential and commercial cleaning company based in Sale, Victoria. We’re not a “cute house cleaning startup” — we operate multiple vehicles, serve government sites, kinders, and commercial clients, and have 30+ years of local trust behind the name.

Brand Personality
• Real, straightforward, no-fluff
• Reliable and trustworthy
• Local, established presence
• Clean, modern, professional
• Not corporate-jargon
• Not gimmicky, not “fancy”

What We Want
We want a clean, simple wordmark-driven logo.
No icons unless extremely minimal and optional.

The core of the brand identity must be the text:

McKENZIE
CLEANING

The typography is the hero — strong, modern sans-serif, bold, clear, and easily readable on vehicles, shirts, and signage.

Design Direction
• Bold, modern sans-serif font
• Clean alignment (stacked OR horizontal versions)
• No clipart whatsoever (no brooms, houses, sparkles, waves, bubbles, trees, leaves, etc)
• No swooshes or curved “motion” lines
• No script fonts
• No childish elements
• No “pretty” flourishes

We DO want:
• Professional, corporate-clean look
• Simplicity that suggests trust and maturity
• A design that will still look relevant in 10 years
• Optional subtle two-tone (e.g., navy + grey OR navy + muted gold) We like #254061
• A design that works well on a van, shirt, website header, and Facebook profile

Colour Direction
Primary: Navy / Deep Blue (modern corporate blue) #254061
Accent (optional): Light slate grey OR muted gold
We are open to a very subtle two-tone variation but navy must remain the primary.

Layout Requirements
We need the following variations delivered:
1. Primary stacked version
McKENZIE
CLEANING
2. Horizontal version
McKENZIE CLEANING (one line)
3. Black version
4. White version (for dark backgrounds)
5. Full-colour version
6. Two-tone accent version (optional)
7. Social Media Icon
• Square or circular “MC” monogram OR simplified text that fits small spaces
• MUST match the main font and brand style
8. Vehicle-friendly version
• Horizontal, bold, high-contrast

Technical File Requirements
We need all final files delivered in:
• Vector: AI, EPS, SVG
• Print: PDF (high res, CMYK)
• Web: PNG (transparent), JPG
• Colour codes: HEX, RGB, CMYK included
• Font name or font file (if allowed)

Examples of the vibe we want
• Think Coles, JB Hi-Fi, Bunnings, Telstra — clean, confident wordmarks
• Not “cute house cleaning branding”, but a serious long-term service business

Notes
We are NOT looking for an overly decorative or playful logo.
We want something straightforward, modern, and trustworthy that reflects a real, established company, not a startup.

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Target Market(s)

Commercial clients (offices, government sites, kinders, industrial sites), real estate agents, and recurring residential clients in Sale, Victoria and surrounding towns. Target audience values reliability, trust, and professionalism.

Industry/Entity Type

Commercial & Residential Cleaning / Facilities Services

Logo Text

Mckenzie Cleaning

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A clean, modern wordmark logo using bold sans-serif typography. Must include: • Stacked version (McKENZIE above CLEANING) • Horizontal version (McKenzie Cleaning on one line) • Black, white, and full-colour versions • Vector files (AI, EPS, SVG) • Web files (PNG transparent, JPG) • Printable PDF (CMYK) • Colour codes (HEX, RGB, CMYK) • Social media icon version (simple MC monogram or text that fits a square) Primary colour must be navy / deep blue. Optional subtle two-tone allowed (navy + light slate grey, or navy + muted gold). The logo must work on vans, shirts, signage, and a website header.I

Nice to have

• Subtle two-tone version (e.g., navy + light grey OR navy + muted gold). An optional minimalist monogram such as “MC” for social media icons, but only if it matches the wordmark style. A version suitable for dark backgrounds (white text). Consistency with modern commercial service brands. Clean spacing, clear alignment, and a strong visual hierarchy.

Should not have

• No clipart. No houses, roofs, windows, brooms, mops, sparkles, bubbles, leaves, trees, or eco icons. No swooshes or swirls. No script or decorative fonts. No gradients or shadows. No cartoon elements. No playful or “cute” designs. No busy or over-designed logos.

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Files