• US$150

• 363 designs

• 137 designers

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Logo Design Brief

About the Brand
I am a personal injury lawyer focused on providing direct, 1-on-1 representation to clients injured by the negligence of others. Unlike large “mill” law firms, my brand is centered on personal attention, trust, professionalism, and strong results.

My overall marketing emphasize:

Personal, direct attorney-client relationships


Clear communication and accessibility


Strong advocacy


High-quality, boutique-level service


A modern, confident identity


The logo will represent me personally, not a large firm.

Logo Goals
The design should convey:


Professionalism & credibility


Strength & trust


Personal connection (not corporate or generic)


Modern, clean, and sophisticated look


A premium feel suitable for a solo or boutique law practice


This logo will appear on:


Website


Business cards


Social media


Letterhead


Google Business Profile


Marketing materials


It needs to look polished in both digital and print formats.

Design Style Preferences
Style:


Modern


Clean lines


Minimalistic but strong


Not cartoonish, not overly ornamental


Not cliché or overly symbolic (avoid gavels, scales of justice if possible)


Consider subtle legal symbolism only if it feels fresh and professional


Typography:


Strong, professional serif or a clean modern sans-serif


Easy to read


Premium and timeless


Color Palette:
(Designers can choose the best combinations, but preferred directions include):


Navy + Gold (professional, premium)


Slate Blue + Silver (modern, clean)


Charcoal + Deep Red (bold, strong)


Avoid bright or playful colors.

Required Text in the Logo
Primary Name: Jelani Aitch
Tagline/Subtext: Personal Injury Law
(The tagline may be stylized smaller or placed underneath.)

Optional Elements
These are optional, not required, but acceptable if designed with subtlety:


Shield


Monogram (JA)


Abstract legal icon


Minimalist scales/balance (only if modern and not cliché)



Logo Format Requirements
Final deliverables should include:


Full-color logo


Black-and-white version


Horizontal and vertical layout variations


Source files (AI, EPS, SVG)


PNG and JPG versions with transparent background



Inspiration Notes (Helpful, Not Mandatory)
Think:


Boutique law firm energy


Personal but authoritative


A clean, high-end aesthetic


Balanced between strong and approachable


This logo is meant to represent a trusted personal advocate — not a big, impersonal legal corporation.

Logo Text

Jelani Aitch |Personal Injury Lawyer