New logo for my company 9 Miles
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Logo Design Brief
Logo Design Brief – 9 Miles (2026 Rebrand)
About 9 Miles
9 Miles is a high-end driving and business club known for organizing premium supercar events throughout Europe. Our brand stands for exclusivity, luxury, adrenaline and community. Everything we do is meticulously curated — from alpine road trips and international tours to business gatherings and lifestyle experiences.
What We Need
For 2026, we want to refresh and modernize our 9 Miles logo. We are looking for a clean, contemporary, premium logo that represents:
• Luxury
• Exclusivity
• Motion / driving
• Professionalism
• A strong lifestyle identity
The logo must primarily be text-based, but a subtle graphic element or stylistic nod is welcome (for example a modern twist inspired by previous 9 Miles logos — but not a copy).
Style Keywords
Modern — Minimalistic — Premium — Bold — Fast — Clean — High-End — Iconic
Colors
Use the current 9 Miles color palette (purple tones).
The logo must also work perfectly in black and white versions.
Where the logo will be used
• Website (already live — new logo should fit seamlessly)
• Roadbooks & printed brochures
• Event banners, roll-ups, crew gear
• Car decals & merchandise
• Social media and video content
Important Requirements
• Must be instantly recognizable and timeless
• Must represent both “driving” and “business club”
• Strong typography: modern, confident, exclusive
• Optional: a subtle nod to the classic 9 Miles logo, but redesigned in a sleek and contemporary way
• Deliverables: Vector formats (AI, EPS), high-resolution PNG, SVG, plus black/white variants
What we’d love to see
• Clever use of negative space
• Stylized “9” or “Miles” wordmark
• Slight hint of speed or movement without becoming cliché
• A logo that stands out among other luxury automotive clubs (StreetGasm, 100 Oktane, Cars & Business, Curbstone)
What we don’t want
• Clip-art cars, wheels, flames or gimmicky racing icons
• Overly complex shapes
• Retro looks
⸻
Create a future-proof logo that elevates the entire 9 Miles identity.
Surprise us — we’re ready for something iconic.
Logo Text
9 Miles
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.