• US$190

• 6 days left

• 0 designs

• 0 designers

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Infographic Design Brief

We are launching a new product called Horizon, under our brand Integra. This is an indoor/outdoor adhesive for kitchens, bathrooms, water features, pools, countertops, backsplashes, etc. We are launching the product at a tradeshow in January. We like the tag line; new day, new year, new Horizon.
This is a pretty innovative product, nothing like it on the market in terms of performance, UV stability, application, bond strength and color match to substrates. We are looking for infographics that capture the key features and benefits that set this product apart from the competition.

Target Market(s)

Industry professionals and decision-makers who need a quick, visual understanding of the value proposition. This would include distributors and their customers, fabrication shops in the construction field.

Industry/Entity Type

Distributors and Construction field- Fabricators/ Stone Shops for indoor/outdoor kitchens, baths, water features, wall paneling, bars, restaurants, etc.

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clear visual explanation of the new product’s purpose, key features, and benefits Branded design aligned with Horizon’s visual identity (colors, fonts, tone) Sections for: Product overview Core features / differentiators Customer pain points solved Key stats, metrics, or performance highlights Launch date or availability info (if applicable) High-resolution, print- and digital-ready deliverables (PNG + PDF + source file) Modern, clean, and professional infographic layout Icons, illustrations, or minimal visuals that support clarity

Nice to have

• A subtle narrative arc (problem → solution → value → impact) Light animation-ready design elements (for future motion graphics) Optional comparison panel (e.g., “How Horizon differs from existing solutions”) Whitespace-balanced layout for easy reading Optional stylized timeline or flowchart Version variations for social media aspect ratios

Should not have

• Overly busy graphics or cluttered layouts Loud, off-brand colors or cartoonish styles Generic stock imagery that distracts from the product story Long paragraphs—this should be visual-first, not text-heavy Proprietary or confidential data baked into the design (unless provided intentionally) Inconsistent icon styles or mixed illustration aesthetics

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Files

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