• US$150

• 2 days left

• 171 designs

• 77 designers

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Logo Design Brief

Design a logo for 'Telos Talentos' a São Paulo–based talent consultancy. A company that fuses psychometrics, behavioral science, and decades of business strategy to place people in roles that match their design. TT serves two sides of the talent ecosystem:

1. advising executives on how to deploy and acquire the right people
2. elevating emerging professionals by coaching them into roles aligned with their natural wiring

The visual design should communicate identity, alignment, human potential, and 'designed with/for a purpose'. Avoid clichés (no generic human silhouettes, puzzle pieces, handshakes, or magnifying glasses).
Minimalistic, elegant, and modern.
Balanced negative space.
Suitable for professional branding.

---- Color Palette ----
Royal Purple (#5A2A83)
Gold (#D4AF37)
Off White (#F7F5F2)
Deep Charcoal (#2E2E2E)
Muted Lavender (#C7B3E5)
Warm Taupe (#D6C2A7)
Slate Blue (#3B4D63)

Color Requirements:
Primary colors: Royal Purple and Gold. (but open to see range)
Use colors tastefully, without overwhelming the minimal style.
Provide versions on white and transparent backgrounds.

Target Market(s)

Decision makers, C-suite leadership, and medium sized companies in need of coaching/ Hiring and Firing practices

Industry/Entity Type

Consulting

Logo Text

Telos Talentos (optional: i would like some designs without text)

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• I want to see a persons creativity and not an ai image bank. Trust me ive made many images with AI and they don't give the human feel we need for our brand.

Should not have

• Avoid using AI "art" and clichés (no generic human silhouettes, puzzle pieces, handshakes, or magnifying glasses)