B2B Manufacturer - Trade Show Booth Design
Graphic Design Brief
This is a 2-part project. The business is a custom spring manufacturer. I would like our existing logo cleaned up and converted to vector art and I would like graphics designed for a trade show booth backdrop and monitor stand. Refer to AndersonQualitySpring.com, the corporate website, for colors and for reference information. See attached for logo, booth rendering and booth template for dimensions and artwork requirements. THE PRIMARY CREATIVE ELEMENTS IN THIS PROJECT WILL BE COLOR CHOICE, CONTRAST, THE BACKGROUND GRAPHIC FOR ITEM #2 AND GENERAL LAYOUT.
Target Market(s)
B2B - Engineers, Buyers, Supply Chain Managers
Industry/Entity Type
Manufaturing - Springs and Wire Forms
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I prefer rich, dark high-contrast themes/designs. See website for general color scheme reference. Template Item #1 - TEXT: "Custom Springs & Wire Forms". Template Item #3 (Front) - I will be mounting a 43-inch vertical display on the front so this area will get a logo at the top. #1 - #2 - Dark, rich color that incorporates a unique and interesting background graphic. Logo at top with "Anderson Quality Spring" underneath logo. #3 Front - Logo above TV/Display. I will have a vertical signage display so no text under the TV spot. #3 Back - Open to ideas. #3 Pedastal Front - Logo with "Anderson Quality Spring " under logo. #4 Front - Logo with "Anderson Quality Spring " under logo. #4 Sides - Blank
Nice to have
- I have many images to work with and would like to look at both color and Black-and-white variations.