Permanent Holiday Lights - Yard Sign
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This customer received 93 signage designs from 24 designers. They chose this signage design from NurFatimah as the winning design.
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Signage Design Brief
This project aims to create a visually compelling yard sign that proudly represents the EverLights brand and draws attention in residential neighborhoods. The sign will serve as both a marketing tool and a badge of pride for customers who have chosen EverLights’ permanent lighting solutions. The design should capture EverLights’ premium, modern aesthetic while ensuring high visibility and readability from a distance.
Objectives:
Increase brand visibility in neighborhoods with EverLights installations.
Reinforce brand identity through consistent use of EverLights colors, logo, and typography.
Inspire curiosity and engagement, prompting passersby to visit the website or contact EverLights for more information.
Design Goals:
Use EverLights brand colors to ensure brand consistency and recognition.
Feature the EverLights logo prominently.
Include a clear, easy-to-read message — e.g.,
Does not require use of a home but am attaching pictures that could be used if the designer likes that.
Emphasize contrast and legibility, even at a distance or in various lighting conditions.
Incorporate a clean, modern design that reflects innovation and premium quality.
Deliverables:
Primary yard sign design (36”x24”, landscape orientation preferred)
Optional alternate versions for seasonal or promotional use
Print-ready files (CMYK, high-resolution PDF)
Digital mockups for presentation
Target Audience:
Homeowners and neighbors who value aesthetics, technology, and convenience—potential customers curious about EverLights when they see them in action.
Tone & Style:
Bright, confident, and contemporary
Reflects innovation, reliability, and lasting beauty
Clean and professional
Potential Tag Lines:
“We just added 4 billion colors to our home. Ask me about my new EverLights.”
“Our EverLights stay up. Our ladder stays down.”
“EverLights did this. (Arrow up) Come back at night to see what ‘this’ is.”
On the sign, please include either the website URL: www.myeverlights.com OR the phone number: 385.233.0220
Target Market(s)
Middle to upper class (can be retired or have families) - interested in decor, having the nicest home in the block, and home improvements
Industry/Entity Type
Permanent Christmas Lights
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- On the sign, please include either the website URL: www.myeverlights.com OR the phone number: 385.233.0220, A slogan /tag line like the ones I shared in the description. Captivating and colorful design.