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Logo Design Brief

Logo Redesign for Pinehurst Turf Pros – Veteran-Owned Artificial Turf Company

Posted by: Rick Randall
Owner, Pinehurst Turf Pros
U.S. Air Force Veteran

About the Business

Pinehurst Turf Pros is a veteran-owned artificial turf design and installation company based in North Carolina, proudly serving residential, commercial, and municipal clients across the southeastern United States.

What began as a small, veteran-led business in Pinehurst has grown into one of the Southeast’s most trusted names in synthetic turf — now operating throughout NC, SC, TN, VA, WV, PA, OH, KY, and GA.

Our values are simple: Integrity, Teamwork, and Craftsmanship. Every project reflects the pride and professionalism of a company built on those principles.

Project Overview

We’re looking to refresh our existing logo, not completely replace it.
This is an evolution, not a rebrand — the new design should remain recognizable while improving balance, readability, and overall professionalism.

Our current logo includes:

The words Pinehurst Turf Pros

A pine tree integrated into the “P”

An outline of the state of North Carolina

A smooth, turf-like swoosh or underline

We’d like to refine this foundation to better represent our growth across the entire southeastern U.S. while maintaining the same familiar look and color palette.

Design Objectives

Equal-Sized Lettering
All words — Pinehurst Turf Pros — should appear in equal-sized, balanced lettering using a clean, modern sans-serif font.
No single word should dominate. The typography should feel cohesive, strong, and easy to read at any scale.

Remove Golf References
Remove the golf ball inside the “O” and eliminate any golf-related imagery (tees, flags, putting greens, etc.).
We serve diverse markets beyond golf and want the brand to reflect that.

Keep Core Elements

Pine Tree: Retain the pine tree — a timeless symbol of nature, growth, and resilience.

Geographic Shape: Keep the state outline but feel free to expand it to represent the entire Southeastern U.S. instead of just North Carolina.

Turf Swoosh: Maintain or simplify the smooth, turf-like swoosh to preserve continuity and visual flow.

Color Palette

Please maintain our established colors:

Bright Lime Green: #7FFF00

Deep Forest Green: #003300

Black: for background contrast or outlines

These colors should stay bold, vibrant, and easy to recognize.

Style & Feel

Modern, bold, and clean

Easy to read and scalable for trucks, uniforms, signage, and digital use

Professional but friendly — representing craftsmanship, trust, and veteran integrity

Balanced and timeless — strong enough to stand alone or work in monochrome

Creative Direction

“Regarding the logo matter, I am willing to move toward a compromise. Specifically, I propose that all words of ‘Pinehurst Turf Pros’ appear in equal-sized lettering. In addition, I will redesign my logo and would even be willing to remove the golf ball from it.”

Designers should treat this as a refinement, not a reinvention.
Keep the layout, colors, and spirit of the current logo intact while improving typography, symmetry, and overall polish.

Deliverables

Primary Horizontal Version: for trucks, signage, and web headers

Optional Stacked Version: for apparel and social media

Final files should include:

.AI, .EPS, and .SVG vector formats

High-resolution .PNG versions (transparent background)

Font files, if applicable

Tone & Inspiration

The new logo should capture what defines Pinehurst Turf Pros:
Strength, Skill, and Service.

It should convey the confidence and reliability of a veteran-led business — familiar yet refreshed, strong yet approachable.
A respectful evolution of a trusted brand built on quality, teamwork, and pride in every job.

Closing Note from Rick

Hi everyone — my name is Rick Randall, owner of Pinehurst Turf Pros. I’m a U.S. Air Force veteran and proud small business owner.
I’m deeply grateful for your creativity and professionalism — I can’t wait to see how you bring our next chapter to life.

Clean, strong, and timeless — that’s the goal.

Target Market(s)

We install and sell artificial turf in the NC, SC, TN, VA, WV, PA, OH, NY

Industry/Entity Type

Artificial Turf or Synthetic Grass

Logo Text

PINEHURST TURF PROS

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• current color scheme I have it on a white background and black or clear

Nice to have

• I have to make the lettering all uniform in size no capital or taller lettering all same size

Should not have

• I have to remove the golf ball from the logo

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Files

Download all files - 0.8 MB