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Seeking a slick professional logo for the Prepared Store, a retail and online store
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This customer received 176 logo designs from 65 designers. They chose this logo design from Jose Lopez ( Verified Pro Designer ) as the winning design.
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US$150
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176 designs
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65 designers
Logo Design Brief
The Prepared Store is a retail and online brand built around emergency preparedness and self-reliance. The aesthetic should balance modern reliability and rugged realism — professional, not apocalyptic. The logo must work on signage, packaging, and store fronts. Visual cues: stability, readiness. Avoid "prepping" clichés (flags, gas masks, skulls, flames, and other "tactical" imagery). Avoid anything political. Color direction: natural tans and dark greens. Typography: bold, sans-serif, legible from distance, like Gothem. Emphasize strength and trust over aggression. Some self developed mockup attached.
Target Market(s)
Age: 30–55, Homeowners, Parents, First Responders
Industry/Entity Type
Preparedness, Outdoors, Overlanding
Logo Text
Prepared Store
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Create variation with "The Prepared Store"
Should not have
- Avoid "prepping" clichés (flags, gas masks, skulls, flames, and other tactical imagery).
