• C$150

• 19 designs

• 11 designers

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T-shirt Design Brief

Design a bold, distinctive graphic for both a t-shirt and a coffee mug (mug print size: 274 mm × 168 mm).

The artwork should reflect the Ash Allen Training brand identity—premium, adventure-driven fitness—while capturing the essence of mountain life and outdoor exploration.
Think skiing, ice climbing, helicopters, jagged peaks, and grizzly bears woven into a cohesive, aspirational composition.

The design should resonate with the REI / Patagonia audience—modern, technical, rugged, and instantly “want-worthy.”
Consider blending topographical map elements or minimalist linework to tie it into the brand’s science-driven mountain athlete aesthetic.

Inspiration Keywords
Dynafit • Mezzalama • Heliskiing • Ice Climbing • Trail Running • Grizzly Bear Motifs • Topographic Contours

Target Market(s)

Active men and women, 25–45, typically mid- to high-income. • Located in mountain or outdoor-access cities (e.g., Calgary, Vancouver, Denver, Innsbruck). • Fit, disciplined, and community-minded—buying not just apparel but an identity that signals capability and belonging to the mountain athlete tribe.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Only use my logo that I have and branding