Creating a t-shirt design and coffee mug design
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This customer received 19 t-shirt designs from 11 designers. They chose this t-shirt design from ArtTank as the winning design.
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T-shirt Design Brief
Design a bold, distinctive graphic for both a t-shirt and a coffee mug (mug print size: 274 mm × 168 mm).
The artwork should reflect the Ash Allen Training brand identity—premium, adventure-driven fitness—while capturing the essence of mountain life and outdoor exploration.
Think skiing, ice climbing, helicopters, jagged peaks, and grizzly bears woven into a cohesive, aspirational composition.
The design should resonate with the REI / Patagonia audience—modern, technical, rugged, and instantly “want-worthy.”
Consider blending topographical map elements or minimalist linework to tie it into the brand’s science-driven mountain athlete aesthetic.
Inspiration Keywords
Dynafit • Mezzalama • Heliskiing • Ice Climbing • Trail Running • Grizzly Bear Motifs • Topographic Contours
Updates
Only want to work with Arttank. Platform is confusing
Target Market(s)
Active men and women, 25–45, typically mid- to high-income. • Located in mountain or outdoor-access cities (e.g., Calgary, Vancouver, Denver, Innsbruck). • Fit, disciplined, and community-minded—buying not just apparel but an identity that signals capability and belonging to the mountain athlete tribe.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Only use my logo that I have and branding