• US$300

• 126 designs

• 30 designers

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Packaging Design Brief

Design a logo and 2 oz pomade label for Guy, a modern men’s grooming brand focused on clean, high-quality, natural ingredients. The design should establish a bold, masculine, minimalist identity that can later extend to products like shaving gel and body wash.

Key Requirements

Create a primary logo for “Guy” and a core label for the 2 oz pomade jar (screw-top).

Use a clean, modern style — masculine, confident, and approachable (think Harry’s, Cremo, American Crew).

Design for 1–2 color screen printing on solid jar colors (white, black, or navy).

Avoid gradients, foil, or embossing. Must work in black & white.

Provide: vector logo, mockup of the 2 oz jar, color palette (CMYK/RGB/HEX), and font specs.

Winning design may lead to future projects (body wash, shave gel, skincare lines).

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Font styles to use

Other font styles liked:

• We like the fonts and design concept in the attached mockup.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• We want to avoid too much writing or busy designs. We want to avoid having graphics/illustrations embedded in the logo if they will cause the brand to look less classy or sophisticated. We also want the design to look simple and all-American (e.g. Abercrombie and Fitch, Old Navy, The GAP, etc). We’d like to give a Johnston & Murphy vibe that feels classy and high end.

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Files

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