• A$300

• 430 designs

• 171 designers

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Logo Design Brief

Aspect Door Systems is a premium Australian manufacturer of architectural garage doors, crafted from aluminium and insulated composite cores. We specialise in made-to-order solutions for high-end homes and commercial projects, with a focus on design, engineering precision, and modern aesthetics.

Think Architectural. Engineered. Refined.

We’re not a fitter or local installer; we’re the manufacturer. The brand must convey authority, craftsmanship, and reliability.

Aspect will eventually expand into modular sub-brands as well so a logo that focuses on the Aspect word and then allows us to swap the product extension out would be wonderful.

Brand Positioning
Segment: Upper mid to premium
Competitors: B&D, Steel-Line, Gliderol, Taurean

Aspirational Benchmarks: Neuffer, Reynaers, Schüco, Luxaflex (in tone, not industry)

Target Market: Builders, architects, and discerning homeowners seeking a luxury finish with technical integrity.

Brand Personality
Precision-engineered
Contemporary architectural
Durable and dependable
Minimalist and timeless
Understated luxury

This is a design-led brand — think German engineering meets Australian architecture.

Design Direction

Logo Style:
Strong, minimalist wordmark or geometric symbol. I would really love if the logo could be a play on a Fluted Garage Door. Look that up and you'll see what i mean. think vertical lines.

Needs to feel engineered — not decorative or lifestyle

Font: Sans serif, confident, wide kerning

Think Dornbracht, Architectural Digest, Aspect ratio-inspired geometry

Avoid cheap rounded fonts or generic tech styles - nothing plaful or comical please.

Colour Palette:
Core: Matte black, white, gunmetal, silver

Optional accents: Charcoal, deep graphite, brushed aluminium tones
Potentially lime green but sparingly.

What to Avoid:
Cliché garage icons (doors, houses, or car outlines)

Overly stylized gradients or metallic effects

Script fonts or playful treatments


Style Reference

We like logos similar to:

Dornbracht – Minimal, authoritative
Buildmat – Modern geometric monogram
Schüco / Reynaers Aluminium – Technical precision

If it looks like it belongs on a high-end door in a $5M house, you’re on the right track.

Focus on brand longevity, not trends. Keep it clean, timeless, and professional.

Thanks so much.

Logo Text

Aspect Door Systems

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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