• A$390

• 91 designs

• 41 designers

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T-shirt Design Brief

Concept Summary:
The Working Man Tee pays tribute to the everyday surfer who puts in honest work before chasing waves. This design captures that moment of transition — when the day’s labor is done, and the ocean calls.

Visual Direction:
A lone surfer walks toward the waves at sunset, his tools of the trade — a hammer, wrench, hard hat, or tool belt — left scattered on the sand behind him. His posture is tired but content, representing the balance between hard work and the freedom of the sea.

The scene should feel gritty, hand-drawn, and vintage, as if it were screen-printed from an old surf journal. The style should emphasize rough textures, sun-faded tones, and honest simplicity — no flash, just life after work.

Think: hardworking, blue-collar, salt-of-the-earth surfer. Please do not copy my example it will not get any attention. Do you own creative take.

Target Market(s)

Everyday surfers, tradesmen, and hardworking people — especially those who appreciate authentic, no-hype surf culture and workwear-inspired apparel.

Industry/Entity Type

Surf / Lifestyle Apparel

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Sole Surf Company

Nice to have

• Sunset or ocean backdrop Minimal color palette (earth tones) Subtle distressing or vintage texture Feels like a screen print

Should not have

• Cartoonish or comic styles Overly bright or neon colors Modern fonts or graffiti lettering Excessive detail that won’t print cleanly

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Files

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