• US$240

• 195 designs

• 89 designers

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Logo Design Brief

Curiosity Living is a new experiential learning brand based in Doha, Qatar, that inspires children to explore their city through curiosity, adventure, and hands-on discovery.
Our activities help kids (ages 6–12) gain confidence, independence, and a love for learning by exploring real-world environments — from museums and souqs to metro stations and cultural landmarks.
We’re looking for a bilingual-friendly logo (English & Arabic adaptable) that captures a sense of exploration, learning, and wonder — but feels authentic, natural, and modern, not overly childish.
Style direction:
Combination mark (symbol + text)
Warm, earthy colour palette — think sand beige, mint green, terracotta, and soft turquoise
Simple, organic shapes (maps, compasses, footprints, trails, or magnifying glass icons)
Avoid cartoonish or overly corporate designs
The logo should feel equally appealing to both parents and children, reflecting trust, adventure, and curiosity.
About the brand family:
Parent brand: Curiosity Living (this is the logo to design)
Sub-program: سِكّة و لُغز (Sikka wa Lughz) — a series of children’s quests under the Curiosity Living umbrella

The logo should work well across:
Instagram, website, flyers, merchandise (T-shirts, tote bags), and explorer kits.

Please ensure the logo works in both English and Arabic contexts. No Arabic translation needed in the design, but the form and composition should allow future Arabic adaptations.

Target Market(s)

Our target audience is parents of children aged 6–12 living in Qatar, both Qatari and expatriate families, who value education, exploration, and hands-on learning experiences. They are curious, community-oriented parents looking for meaningful, safe, and creative activities that help their children build confidence, independence, and cultural awareness. Audience segments: Primary: Parents (mothers and fathers) aged 28–45, bilingual (Arabic/English), middle to upper-middle income, living in Doha. Secondary: Schools, learning centers, and cultural organizations interested in educational partnerships. Audience mindset: They appreciate brands that feel trustworthy, authentic, and culturally grounded, but also modern and creative. They are more likely to engage with a brand that combines learning and fun, rather than pure entertainment or academics.

Industry/Entity Type

Education / Children’s Activities / Experiential Learning

Logo Text

Curiosity Living

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Works well in both English and Arabic environments (no Arabic required, but adaptable) Warm, natural color palette — sand beige, mint green, terracotta, and soft turquoise Clear, simple typography that feels approachable and trustworthy A visual hint of curiosity or exploration — e.g., path, compass, magnifying glass, or map trail

Nice to have

• Subtle Qatari or regional cultural influence (geometric or architectural motif) Organic shapes inspired by movement, trails, or discovery Bilingual logo lockup option (for future Arabic version) Symbol that can stand alone as a social media icon or stamp for the “سِكّة و لُغز” program

Should not have

• Overly cartoonish or childish style Busy or overly literal illustrations Bright neon or primary colors Corporate or overly formal fonts