Good Days
- Guaranteed
Logo Design Brief
The brand should convey calm confidence β a place that feels safe, supportive, and uplifting. It represents growth, dignity, and empowerment for people navigating life with a disability.
Emotional Themes
Calm & reassuring: evoke stability and peace of mind.
Hopeful: a feeling of moving toward a better life with support and purpose.
Supportive & nurturing: reflect a team that walks beside clients, not above them.
Inclusive: everyone belongs and feels respected.
Professional but approachable: itβs not a resort or holiday brand, but it feels positive and welcoming.
Visual Direction
Colour palette: vivid blue (trust, calm, reliability) paired with yellow accents (optimism, warmth, encouragement).
Typography: clean, modern, and easy to read β no heavy or overly corporate fonts.
Logo tone: simple and balanced β symbolising guidance, connection, and progress.
Overall look: professional and caring, not medical or institutional.
Core Message
A professional place to feel comfortable, supported, and empowered in your disability journey.
Logo Text
Good Days Support Services