• A$150

• 4 days left

• 137 designs

• 60 designers

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Logo Design Brief

To modernise and refine the existing Pivot IT logo while retaining its core brand elements: simplicity, boldness, and the concept of “pivoting” visually represented by an arrow. The new logo should be versatile across digital and print use, support multiple colour variants, and align with Pivot IT’s identity as a modern, regional MSP and cybersecurity provider.

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💡 Design Requirements

🔁 Core Concept
• The word “pivot” must incorporate an arrow as part of the typography – ideally integrated within the “t”, or creatively woven into another character, to symbolise motion, redirection, or transformation.
The word “IT” must:
• Appear as “IT”, not “I.T.” or “it”
• Be visually distinct through contrast in colour
• Maintain a strong, clean style

🧭 Optional Icon
• If you feel there is a strong icon or mark that complements the wordmark and symbolises pivoting, technology, or forward motion, please feel free to include it as part of the submission.
Icon should be usable:
• As a standalone mark (favicon, social media profile)
• Alongside or above the full logo
• On dark or light backgrounds

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🎨 Colour Requirements
Must support multiple variants:
• Primary: Black and Orange
• Reversed: White and Orange
• All Black
• All White
• The orange must be: #F37321
• Black: #000000
• White: #FFFFFF

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✍️ Font and Style Preferences
Font must be:
• Modern sans-serif
• Bold and clean
• Reflective of a tech-forward, reliable, and approachable brand
• Avoid overly playful or futuristic fonts – focus on clarity, strength, and professionalism

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🧰 Usage

The logo will be used across:
• Website (dark/light themes)
• Business cards
• DL flyers
• Car signage and uniforms
• Embroidered merchandise (hats, polos)
• Social media, email signatures, invoices, and proposals

Must be:
• Legible at small sizes
• Effective in monochrome
• Optimised for both digital and print

Brand guide must be supplied along with .jpg, .png, .ai and .eps file formats.

Industry/Entity Type

IT

Logo Text

Pivot IT

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Colour orange - #f37321 and an arrow of some form depicting pivoting

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Files