• US$240

• 4 days left

• 201 designs

• 62 designers

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Logo Design Brief

I need a logo for a new business, 3 Story Farm. This is a small organic orchard/farm in Minnesota USA that will grow chestnuts, elderberries and other specialty perennial fruits, and produce value-added products from the fruits and nuts, such as elderberry ice cream, or chestnut chocolate spread (exact products to be determined). Obviously, we want to grow in harmony with the soil and land, not fight against it.

Background on the name: The chestnuts are the overstory, the elderberries are the understory and whatever we grow beneath the soil (mushrooms, garlic, ginseng, etc) will be the soil story (hence, 3 Story) Additionally, the name refers to my third career (or story), since I have been a successful journalist and award-winning chocolatier, previously.

The logo should be easy to put on t-shirts, jar labels, product packaging and so forth. It should evoke naturalness and nature (roots, leaves, etc are okay if used creatively), Include a pop of color if possible. It can be a style like woodcut, or more modern, as long as it doesn't look cluttered or corporate.

Please do NOT include row crops such as corn, wheat stalks or images of tractors.

Also, VERY IMPORTANT: If you search for chestnut leaves, you are likely to get images of horse chestnut leaves, which are NOT the same plant. If the leaves all come together in the middle, it's horse chestnut. Please don't use horse chestnut. Also, you may find images of chestnut burs, which are spiky little balls. Unless you're really, really good, don't use this image. People won't know what it is, and will think it's literally hairy little animal balls.

About the attached images: 1st is chestnut leaf shape. Use if you want to.
2nd is an AI logo that I like, except I'd like to rotate the lens of viewing so there's more emphasis on trees and less on dirt, and also ditch the gradient in the text. So, a possible starting point. 3rd and 4th are logos that appeal in some way.

Target Market(s)

Foodies, flavor-forward folks

Industry/Entity Type

Farm to table, agritourism, agriculture

Logo Text

3 Story Farm

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• "3 Story Farm"

Nice to have

• Can include any of the following: "Scandia, Minn." "Fine flavor farm" "Delicous food from the farm""

Should not have

• Please do NOT include row crops such as corn, wheat stalks or images of tractors. Not a fan of old timey feeling illos. Also, please be sure if you use a leaf that it's not a horse chestnut leaf (not the same thing I'm growing)

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Files

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