• US$150

• 4 days left

• 227 designs

• 102 designers

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Logo Design Brief

Logo Design Brief – Service Pro Electrical Inc.

About Us:
Service Pro Electrical Inc. is a trusted San Diego–based residential electrical company specializing in panel upgrades, lighting, and EV charger installations. We focus on high-quality, modern electrical solutions for homeowners who value craftsmanship, safety, and reliability.

What We’re Looking For:
We’re seeking a minimal, modern logo that feels clean, professional, and timeless. The design should subtly communicate what we do — residential electrical services — in a way that’s sleek and visually refined rather than obvious or cluttered.

Design Direction:
• Use shades of blue (representing trust, energy, and professionalism) with gray or white accents for contrast and balance.
• We prefer minimal, balanced compositions with modern sans-serif typography.
• Subtle cues to electrical work — such as an abstract current, spark, or energy line — are welcome.
• If a house is used in the design, please aim for a Craftsman-style home silhouette to reflect San Diego’s residential architecture.
• The logo should look great on service vehicles, uniforms, and digital platforms.

Style & Feel:
• Minimal and modern
• Clean lines and balanced proportions
• Professional yet approachable
• Works well in both color and black & white

Optional Taglines (feel free to explore variations):
• Powering San Diego Homes
• Modern Electrical. Made Simple.
• Trusted Home Power Experts
• Your Home. Our Power.
• Residential Electrical Done Right.

Goal:
We want a beautiful, subtle, and memorable logo that reflects our identity as residential electrical specialists. It should immediately convey trust, quality, and craftsmanship, while maintaining a clean, modern aesthetic.

Target Market(s)

Home owners

Industry/Entity Type

Construction

Logo Text

Service Pro Electrical

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Something that identifies electrical work

Nice to have

• Craftsman style home

Should not have

• Over use of generic symbols for electricity. Light bulbs, sparks, plugs