• €70

• 30 designs

• 9 designers

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Flyer Design Brief

Project Overview

We’re seeking a bold, energetic, and cheeky poster to promote The Big Balls – Sportswear Pool Party, part of CanCanaria Adventure Week 2026, taking place on Wednesday, 21st January 2026 (11:00–18:00) in Maspalomas.

The event celebrates fun, inclusivity, and sporty energy — blending school-style sports day games, drag queen hosts, and a playful competition theme (“Show Off Your Big Balls”). The poster should visually capture this lively, confident vibe while clearly communicating the event details.

This event is aimed primarily at gay men but not exclusive — everyone is welcome to join and enjoy the fun, colour, and atmosphere of Adventure Week.

Main Image

The main visual will be the provided photograph featuring two men in neon-accented sportswear.

This image should remain the central focus of the poster — the subjects must not be altered.

Designers are encouraged to add or replace the background with a new pool-party environment — bright sun, water, reflections, pool tiles, or tropical details — to enhance the festive mood.

The photo includes two open hands; designers should place sports balls (e.g. footballs, rugby balls, or colourful inflatables) into the open palms. The additions should blend naturally with the lighting and composition.

Design Objectives

Fun, high-energy, and visually striking.

Reflects the sportswear meets pool party aesthetic — cheeky, confident, and stylish.

Works across print and digital formats.

Embodies CanCanaria Adventure Week’s inclusive, colourful personality.

Mandatory Text to Include

Event Title: The Big Balls – Sportswear Pool Party

Date & Time: Wednesday 21 January 2026 | 11:00 – 18:00

Venue: Axel Beach Hotel Maspalomas

Dress Code: Swimwear · Football / Rugby / Sports Kits · Sports Shorts · Singlets

Highlights:

DJ Lucky

Drag Queen Team Leaders

School-Style Sports Games

Giant Inflatable Balls

Show Off Your Big Balls Competition

Call-to-Action: “Get your tickets now at *www.adventure-week.com*”

QR Code: Leave space for a QR code (provided) linking to the ticket page.

Branding: Include CanCanaria Adventure Week logo only (provided)

Visual Direction

Main Focus: Provided photo + sports balls in open hands.

Background: Replace or enhance with a pool-party setting — bright, sunny, tropical, energetic.

Colour Palette: Tropical blues, aquas, oranges, yellows, and pinks to complement the neon energy in the image.

Tone: Playful, sexy, confident, inclusive.

Typography:

Bold sans-serif for the title.

Clear, readable fonts for details.

Style Notes:

Strong summer/pool mood with glow or sparkle accents.

Maintain visual hierarchy — title and date must stand out.

Deliverables

Main Poster: Print-ready A2 (420×594 mm, CMYK, 300 dpi).

Digital Versions:

Instagram Story (1080×1920 px)

Instagram/Facebook Square (1080×1080 px)

Web Banner (1200×628 px)

Editable Source File: AI, PSD, or layered format.

Include placeholders for both website URL and QR code.

Target Market(s)

Gay Men but not exclusive

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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