• US$600

• 376 designs

• 145 designers

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Logo Design Brief

Future Proof Home Improvement is a startup residential roofing company launching in Northern Ohio, USA. We specialize in quality roof installations with a focus on long-term protection and value. The name "Future Proof" conveys durability, forward-thinking innovation, and peace of mind for homeowners investing in their most important asset. Our URL is yourfutureproofhome.com (no website yet), and we're seeking a complete visual identity that reflects our commitment to protecting homes for decades to come.


We need several logo variations: a primary horizontal lockup with icon, "FUTURE PROOF," and "Home Improvement" tagline; a vertical stacked version; an icon-only version that works independently for social media and small applications; and a wordmark-only version. All variations must be provided in full color, reversed (white on dark), single color, and black/white. Typography should be clean, modern sans-serif for "FUTURE PROOF" (bold, confident, possibly all caps) with a lighter weight for "Home Improvement." The design should be professional but approachable, modern but not trendy, and must avoid looking dated in 5-10 years.

Our target audience is homeowners aged 35-65 in middle to upper-middle class suburban and rural areas, with household incomes of $75K-$200K+. These are established homeowners who value quality, longevity, and investment protection. They research their options carefully and appreciate expertise. Our brand personality is trustworthy, professional, protective, and caring - like a reliable neighbor who's always there to help. We want to be more approachable, customer-focused, and memorable.

The logo must work effectively across diverse applications: business cards as small as 2 inches wide, yard signs visible from 50+ feet, vehicle wraps, embroidered uniforms, billboards, website headers, social media profiles, and email signatures. It must remain legible at 0.5 inch width and recognizable at 40x40 pixels for favicon use. The design needs to function on white backgrounds, dark backgrounds, photographic backgrounds, and colored materials.

Required deliverables include vector files (AI, EPS, SVG, PDF) and raster files (PNG with transparent background and JPG with white background) in multiple sizes: 500px, 1000px, 2000px, and 5000px wide, plus high-resolution versions at 300 DPI for print. We also need exact color specifications in Hex, RGB, and CMYK values; typography specifications with font names, weights, and sizes; and logo usage guidelines including minimum sizes, clear space requirements, and usage restrictions.

The logo should be distinctive enough for trademark registration while avoiding overly generic roofing imagery. While roofing is our primary service, we may expand in other home improvement categories.

Target Market(s)

Our target audience is homeowners aged 35-65 in middle to upper-middle class suburban and rural areas, with household incomes of $75K-$200K+. These are established homeowners who value quality, longevity, and investment protection. They research their options carefully and appreciate expertise. Our brand personality is trustworthy, professional, protective, and caring - like a reliable neighbor who's always there to help. We want to be more approachable, customer-focused, and memorable.

Industry/Entity Type

Residential Construction / Home Improvement

Logo Text

Future Proof (Home Improvement)

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• a roof or house element; logo must be able to stand on it's own as an icon / image;