• €80

• 4 designs

• 1 designer

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Logo Design Brief

Project: Wild West Planet – logo for Amusement Park
Theme: Wild West – animals, culture, style, and fun spirit

1. General Concept
The logo should capture the atmosphere of the Wild West, combining western adventure with a playful, cartoon-like style suitable for an amusement park.
It should immediately communicate fun, excitement, and nature, while being friendly and appealing to families and children.

2. Visual Style
Inspiration: The logo should be in a similar visual style to the three attached reference logos (fun, bold, colorful, cartoon aesthetic).

Mood: Lively, adventurous, and humorous (“funny western cartoon” feel).
Type of composition: Dynamic and full of life — not flat or minimalistic.

3. Elements to Include
Cowboy on a horse (mustang) – iconic Wild West figure, central or secondary in composition.
Wild West animals – illustrated in a friendly, animated way, possibly wearing fun western accessories (e.g., hats, bandanas, vests).
American Eagle
Bison
Prairie Dog
Coyote
Grizzly Bear

Western-themed background or details (optional): desert, cacti, mountains, sunset, wooden signs, etc.

4. Typography
Text: “Wild West Planet”

Style: Classic Wild West lettering, reminiscent of old saloon or wanted posters.

The text should integrate naturally with the illustration, not feel detached.

5. Color Palette
Warm desert tones: brown, beige, red, orange, yellow.

Contrasting accents: blue sky, green cacti, or vivid animal colors.

Overall feel: bright, saturated, and friendly — amusement park appeal.

Target Market(s)

families with kids

Industry/Entity Type

entertainment, amusement park, adventure park

Logo Text

Wild West Planet

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• circular shape

Should not have

• AI generated elements

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Files

Download all files - 5.6 MB