• US$150

• 167 designs

• 85 designers

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Logo Design Brief

Brand
Home and Design Studio (HDS) — premium, modern design-build & Resource center for homeowners; workshops + high-quality materials (stone, tile, cabinetry). custom build design and home improvement center.

Look & Feel
Minimal, architectural, calm, trustworthy, upscale yet approachable. Avoid literal house/hammer icons. think artistic and architectural. NOTE: I am attaching two example logos that can give you some directions. Also I am attaching the excising company logo. the fact that we are changing the logo indicates that we do not need typical contractor LLC logo. we need elevated and thoughtful logo that will help our branding.

Logo Style

Monogram + wordmark system.

Explore H-D-S interlock with a soft S-curve (stone vein / flow).

Clean geometry; print/etch friendly; works in 1 color.

Typography
Elegant serif + sans pairing (e.g., Editorial/Tiempos + Inter/Neue Haas). Tight, architectural kerning. Subtle ligatures OK.

Color Direction (not dark-only)
Primary palette should work on light backgrounds:

Light neutrals (warm white/putty).

Mid gray for text/lines.

One refined accent: brass, desaturated green, or muted blue (designer to propose 2–3 options).
All lockups must also work in pure black and pure white.

Lockups to deliver

Primary: Monogram + “Home & Design Studio”

Horizontal (for signage)

Stacked (square)

Standalone monogram (favicon/social)

Must show mockups
Letterhead/contract cover, business card, social avatar, signage on light facade/paper.

Files
AI, PDF, SVG, PNG (light/dark versions), color specs (Pantone/CMYK/RGB/HEX), clear-space & min-size rules.

Optional taglines

“Custom Design • Resource & Learning Center”

“Design-Build • Workshops • Premium Materials”

Target Market(s)

Home owners who are looking for home improvement custom design projects, Vendors of Stone, cabinets, design fixtures decor and more

Industry/Entity Type

Custom Build, Custom Design, Home improvement

Logo Text

Home and Design Studio

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• company name and nice thoughtful monogram that has meaning not just letter combination

Nice to have

• Optional taglines if suitable: Custom Design • Resource & Learning Center” “Design-Build • Workshops • Premium Materials”

Should not have

• gradients as core identity, busy outlines, generic roof/house symbols, serif with ornamental flourishes, “techy” neon palettes. No dark black background

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Files

Download all files - 0.4 MB