Branded Hoodie Design - Motorcycle Accessories Business
T-shirt Design Brief
Project Brief: Moto Planet Hoodie Design
Please Review Brand Assets
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About Us
Moto Planet (https://motoplanet.co.uk) is a young, energetic lifestyle brand for the UK biking community.
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Product
Hoodie, off-white fabric base.
Design will be screen printed.
We want a bold yet clean streetwear inspired design that stands out in the motorcycle and lifestyle fashion space.
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Design Requirements
Front (Subtle Placement)
Small Moto Planet ‘M’ logo on the left breast.
Use our brand orange colour (#EC5F26).
Keep sharp, minimal, modern.
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Back (Feature Design)
Incorporate the Moto Planet ‘M’ icon and full Moto Planet name.
Must use brand fonts (provided) for consistency.
The design should feel textured and layered — not flat.
Background Style: Overlaid on a textured backdrop with undefined borders.
Suggested direction: faux-weathered / distressed effect (but open to creative interpretations of "texture").
Aim for a design that feels both streetwear and motorsport inspired — strong, modern, and slightly gritty.
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Style Direction
Tone: energetic, youthful, bold.
Influence: motorsport-inspired streetwear (think Alpinestars x Carhartt crossover).
Balance: front = subtle / clean, back = expressive / statement.
Colours: primarily orange (#EC5F26), black, and white. Designers may introduce textured greys if needed to create depth.
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Deliverables
Print-ready design files suitable for screen printing.
Mockup of front and back hoodie on off-white base.