• €110

• 63 designs

• 30 designers

Logo Design Brief

1. Project Goal
Create a logo for Australia Adventures, a family-friendly theme park inspired by Australian wildlife, nature, and adventure.
The logo should evoke energy, fun, and exploration, with a friendly and approachable look suitable for all ages.

2. Style & Inspiration
The visual direction should take cues from:
Jurassic Planet – adventurous feel, dynamic composition, bold typography
Shark Adventures – sense of action, excitement, exploration
Shark Ice Cream – playful, colorful, appealing to kids
Overall mood: family adventure + wildlife + Australian spirit
shape of logo: Circle

3. Required Elements
Characters: Three animals should appear to “come out of” or “peek from behind” the logo:
Koala
Ostrich (emu)
Kangaroo
Platypus
The animals should look friendly and slightly cartoonish, full of life and personality — possibly interacting with the logo (e.g., leaning on the letters, peeking out, or looking toward the viewer).

Background: Include a nature-inspired element typical of Australia, for example:
Ayers Rock (Uluru) in the distance as an iconic backdrop
Optional extras: desert landscape, blue sky, palm trees, or red sand

Typography: Bold, adventurous typeface with a slight 3D or textured effect.
The letters could be stylized to resemble stone, wood, or sand, evoking a natural and explorative theme.

4. Color Palette
Warm, earthy tones: oranges, reds, browns, greens, and beiges
Accents: sky blue or turquoise for freshness and balance
Overall tone: vibrant, dynamic, and family-friendly

5. Overall Mood
The logo should capture the thrill of discovery and fun — something that appeals to both kids and adults visiting the park.
It must look great across different applications

Must remain readable and dynamic, adaptable for future animation use (e.g. park intro videos or digital ads).

Target Market(s)

Families with kids, school kids

Industry/Entity Type

amusement parks, entertainment, education

Logo Text

Australia Adventures

Logo styles of interest

Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Character Logo

Logo with illustration or character

Font styles to use

Serif

Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Requirements

Must have

• circle shape

Should not have

• AI generated elements

Files