Rebranding Website – Medical Center for Naturopathy (40 Years)

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Web Design Brief

Organization Description:
The Medical Center for Naturopathy (MCNA / www.mcna.nl) has been a trusted address for more than 40 years for people who choose a natural and sustainable approach to their health. We combine experience and history with a modern, professional approach.

Assignment:
Our current website is outdated and no longer reflects who we are today. We are looking for a new web design that aligns with our renewed logo and is both functional and inspiring. The website should have a clear structure, be user-friendly, and convey trust.

What we are looking for in the design:

A modern, fresh look that matches our logo and color palette logo in attachment.

Goal-oriented: simple and intuitive appointment scheduling.

Informative: space for a blog/news section to share knowledge and updates.

A dedicated page for each therapist with photo, expertise, and contact options.

A separate page for each type of therapy, with explanations and benefits.

A clear and visible link to our webshop (separate website).

Clear navigation and an organized menu structure.

Responsive design (desktop, tablet, mobile).

User-friendly CMS so we can manage and expand content ourselves.

Style Preferences:

- Color palette in line with our logo (green and natural tones, complemented by fresh and calm accents).
- Clean, professional design with plenty of white space.
- Accessible, warm, and inviting.

Functionalities:
- Online appointment scheduling or easy contact options.
- Blog/news section.
- Dedicated pages for therapists and therapies.
- Link to webshop.
- Possibility to expand the offer in the future (e.g., videos, downloads, or e-consultations).

What we would like to avoid:
- Pages that are too cluttered or confusing.
- Excessive text without clear structure.
- Stock photos lacking authenticity.

Target Audience:
People who consciously focus on their health, choose a natural approach, and are looking for a professional and reliable center where expertise and personal attention are central.

Additional Information:
The new website should bridge our 40-year history with the future. A place where visitors feel both familiar and inspired – and where they are immediately invited to get in touch, book an appointment, or visit our webshop.

You find our logo and impression in the uploads.


Files
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MCNA_FOLDER_TEMPLATE_LEEG-01
Friday, October 3, 2025
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Untitled design
Friday, October 3, 2025