Logo Design for Danger Racing
Logo Design Brief
Background:
We are looking for a logo design for our family brand, centered around the name Wiesendanger. The word Danger is a play on words in our family name. The family takes part in a variety of car events, including modern racing and old-timer rallies.
Usage:
The logo will be used for:
- Classic car and old-timer events
- Racing events (including motorsport / racing driver activities)
- Family branding (team gear, banners, social media, etc.)
Design Requirements:
- Style: Elegant yet playful, with a nod to retro/racing heritage
- Tone: Strong, memorable, and stylish rather than cartoonish or comic-like
- Aesthetic inspiration: Think vintage racing logos, old-timer car emblems, and timeless typography with a subtle modern edge
Colors: Open to proposals, but leaning toward strong, classic palettes
Do Not Include:
- No cartoon-style graphics
- No overly modern, techy designs
Optional Elements:
- Motifs inspired by classic motorsport (racing stripes, checkered flags, vintage speedometers, badges)
Goal:
We want a logo that feels both personal (family-driven) and professional (motorsport identity). It should be instantly recognizable at events and flexible enough for use across print, apparel, and digital media.
Logo Text
Danger Racing