Roll-ups and Landing page design for Algorithma, an AI Services firm
Print Design Brief
Algorithma is looking for a creative and professional designer to help us with two related projects:
1. Roll-up Banners for events (conferences, trade shows, and client meetings).
2. Updated Landing Page Design for our website: www.algorithma.ai
Both should reflect our brand identity, look modern and professional, and be consistent in style. We gladly take suggestions on both, or separately on either the roll-ups or landing page design.
Roll-up Banner Requirements
- Dimensions: 85 cm (width) x 215 cm (height)
- Brand Colors:
Dark Blue (Primary): #1b4864
Light Blue (Secondary): #61b5cc
Light Green: #c9e2ab
Light Yellow: #ffeeb2
Orange: #fe8615
Primary & Secondary must be used in the design, rest can be used as/if you prefer.
- Must include our logo and tagline: “We put AI to work”
- Clean, modern layout with space for short supporting messages or visuals.
- Style: bold, professional, and innovative. Should stand out from a distance and avoid clutter.
Deliverables: Print-ready high-res files (AI, PDF, or EPS) + editable source files + mockup preview.
Landing page update requirements
Website: www.algorithma.ai
- Main Goal: Make Allie, our AI agent, the centerpiece of the landing page. Visitors should immediately understand that they can chat with Allie to explore how AI can transform their business.
- Incorporate our color palette, strong typography, and modern layouts.
- Must include our tagline: “We put AI to work”
- Create a design that feels engaging, interactive, and human-centered, while staying professional.
Suggested focus:
- Hero section highlighting Allie with a prominent call-to-action (e.g., “Chat with Allie”).
- Clear structure for key value propositions (innovation, trust, and results).
- Smooth integration of graphics, icons, or illustrations that reinforce the AI theme.
Deliverables: Web-ready design files (Figma, XD, or Sketch preferred), plus assets for developer handoff as we intend to build it ourselves.
Target Audience:
Business decision-makers across various industries, partners, and event participants in the technology sector.
Inspiration & Style:
Think clean, bold design with strategic use of color, modern typography, and visuals that highlight innovation and forward-thinking. Consistency between roll-up banners and the landing page is key.
Industry/Entity Type
AI Services
Font styles to use
Other font styles liked:
- We typically use Montserrat but are open for suggestions.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- See description
Nice to have
- See description
Should not have
- See description