• US$300

• 324 designs

• 131 designers

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Logo Design Brief

We are Super Good Stuff (https://supergoodstuff.com/), a nutraceutical/supplement company based in Orange, California, and we’re looking for a logo refresh that captures the heart of our brand: wellness-focused, modern, and educational.

Our products are designed to help people live healthier, more energized lives, and we want our visuals to reflect that same sense of vitality, trust, and clarity. We’re moving away from outdated or overly “clinical” looks, and instead seeking something fresh, engaging, and memorable that feels at home in today’s wellness space. Some other brands we take inspiration from include: AG1, Cymbiotika, Armra, and Hilma, MyOva. While these brands appear to be very simple and modern, we are open to your creative direction.

What we’re looking for in the logo:
A modern, clean design with a professional yet approachable feel.
A visual identity that communicates wellness, knowledge, and trustworthiness.
Versatility — the logo should look great on supplement bottles, our website, social media, and marketing materials.
A design that balances science + wellness (educational but not sterile, vibrant but not chaotic).

What to avoid:
Overly cliché wellness imagery (e.g., generic leaves, stocky “medical cross” icons, or too many gradients).
Anything that feels outdated, corporate, or uninviting.

Attached below is our current logo. Designers have full creative freedom - feel free to take inspiration and keep the same look or go in a completely new direction. We’re open to fresh ideas that elevate our brand identity. Please submit options that keeps the lotus icon as this is also our favicon.

Target Market(s)

Our core audience has been the older generation, but we’re expanding our reach to younger, health-conscious individuals with an interest in fitness and wellness.

Industry/Entity Type

Nutraceuticals

Logo Text

Super Good Stuff, Simply Good

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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