Communications and Public Policy Logo Refresh
Logo Design Brief
Project Brief:
We are refreshing the Penn Quarter Partners identity. Our current logo combines a P-Q-P monogram with a wordmark. We want to modernize both so they feel clean, elevated, and professional while keeping a connection to our established brand.
What We’re Looking For:
A refreshed P-Q-P monogram (interlocking, balanced, and simplified — no ornate treatments).
A clean sans serif wordmark: “Penn Quarter Partners.” We're open to a serif wordmark but would prefer something cleaner and more modern.
Designs should show how the monogram and wordmark work together, as well as how the wordmark can stand alone.
Overall tone: modern, timeless, professional, and strong — suitable for a strategic communications firm.
Deliverables: vector formats (AI, EPS, SVG) + high-res PNG/JPG.
Notes:
Avoid heavy decoration, icons, or unrelated symbols.
The logo must work in black & white as well as color.
Please provide a few layout variations (stacked, horizontal lockup, monogram-only).
Target Market(s)
Public affairs, public policy
Industry/Entity Type
Public affairs, public policy
Logo Text
Penn Quarter Partners
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Monogram and wordmark combination using the primary colors in our new color palette
Nice to have
- Subtle refinement in the monogram: geometric interlock, clever negative space, or balanced symmetry — but without ornament.
Should not have
- No trendy effects like gradients, metallics, 3D, drop shadows, or glowing treatments, nothing that isn't clean and sleek