• A$150

• 4 days left

• 173 designs

• 87 designers

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Logo Design Brief

Design Brief – Seaside Clinic Logo
Project Overview

Seaside Clinic is seeking a new logo that reflects our values of healing, professionalism, and hope. The design should capture a balance of warmth and trust while aligning with our broader Radiant Group branding identity.

The logo will serve as the cornerstone of our visual identity across all platforms — website, signage, social media, stationery, and marketing collateral.

Design Direction
Mood & Feel: Sophisticated, calm, and trustworthy. It should evoke a sense of grounded professionalism with a touch of warmth and renewal.

Style: Modern and clean, with subtle organic or coastal references (waves, horizon lines, abstract natural forms) that avoid clichés.

Typography: Legible, elegant, and contemporary. Consider typefaces that convey stability and care.

Symbolism: The logo may be typographic-only or include a symbol/mark that suggests transformation, growth, or the seaside environment.
As we grow the business, other locations will open up - design the logo wth the option to add the location as a tag.

Colour Palette
The logo must incorporate the following colours:

Matt Gold

Pantone: Metallic 873

CMYK: C=38 | M=45 | Y=62 | K=9

Midnight

Pantone: 303

CMYK: C=93 | M=81 | Y=52 | K=71

These tones should anchor the design, allowing for flexibility with light/dark backgrounds. Supporting neutrals (white, off-white, soft grey) may be suggested for balance. There is also an option for an accent colour.

Applications

The final logo should work across:

Print (stationery, business cards, signage)
Digital (website, email, social media)
Merchandise (clinic folders, uniforms, promotional materials)

Scalability is essential — the logo should remain clear and recognisable in both large-scale signage and small digital icons.

Deliverables

Primary logo (full colour)
Secondary logo/mark (simplified or icon version)
Monochrome variations (black, white, and single colour)
Branding guidelines including:
Colour specifications (Pantone, CMYK, RGB, HEX)

Typography guidelines
Usage rules (clear space, scaling, background restrictions)

Examples of application (digital, print, merchandise)

File Formats Required

Vector: .AI, .EPS, .PDF

Digital: .PNG (transparent background), .JPG

Logo Text

Seaside Clinic