• US$290

• 34 designs

• 4 designers

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Web Design Brief

Full Website Content Draft for: 'Uthrive Campus - A Financial Freedom Movement'

Header / Navigation
Logo (top left)
Navigation Links: Home | Our Story | Current State | Future State | How You Can Help | The Movement | Get Involved
CTA Button: Join the Movement
Homepage (Hero Section)

Headline:
Empowering Students. Transforming Futures.
Sub-Headline:
Financial literacy isn’t optional anymore — it’s essential.
Body (short):
Every year, millions of college students step into adulthood without the skills to manage money wisely. It’s time to change that.
Call-to-Action Button:
[Join the Movement]
Visual Suggestion:
Full-width image/video of diverse students on campus — upbeat, collaborative, inspiring.
Our Story

Section Header: Our Story
Body Copy:
For too long, financial literacy has been the missing piece of higher education. While students prepare academically for their futures, many graduate with financial stress, poor money habits, and debt that follows them for decades.
We believe knowledge is power — and financial literacy is freedom. With decades of combined experience in banking, leadership, and higher education, our team has seen the struggles firsthand. That’s why we’re committed to starting a movement that ensures every student leaves college not only with a degree, but with financial confidence.
The Current State

Section Header: The Current State
Infographic Copy / Stats:
70% of college students report finances as their #1 source of stress.*
43% of students don’t know their credit score.**
Student loan debt has surpassed $1.7 trillion.***
Subtext:
This is today’s reality. Students deserve better.
Footnotes (to place at bottom of page):
* American College Health Association, National College Health Assessment, Spring 2022 Report.
** EVERFI & AIG Retirement Services, Money Matters on Campus Report (2019).
*** Federal Reserve Bank of St. Louis, Consumer Credit Data (2024).
Visual Suggestion:
Infographic row with 3 icons (stress, credit, debt) and corresponding stats.
The Future State (Vision)

Section Header: The Future State (Vision)
Body Copy:
Imagine a campus where students graduate with more than a degree — they graduate with financial confidence.
They know how to budget, save, manage credit, and plan for their futures. They are free from fear, better equipped for life after graduation, and ready to thrive personally and professionally.
This is the future we are building together.
Visual Suggestion:
Smiling students celebrating graduation, overlay text “Confidence. Knowledge. Freedom.”
How You Can Help

Section Header: How You Can Help
Copy with Columns:
Universities
Partner with us to bring scalable, student-centered financial education to your campus.
Banks & Financial Institutions
Join us in shaping the next generation of financially confident customers while strengthening community impact.
Students & Parents
Be part of a movement that makes the college experience stronger, not harder.
Call-to-Action Button:
[Contact Us to Partner]
Visual Suggestion:
Three-column layout with icons (graduation cap for Universities, bank building for Banks, heart/people for Students & Parents).
The Movement

Section Header: The Movement
Body Copy:
This isn’t about one campus — it’s about a shift. A national movement to change the financial future for an entire generation. Together, we can rewrite the story.
We believe when students understand money, they reduce stress, gain freedom, and unlock their potential. That’s why this is more than a program — it’s a movement.
Visual Suggestion:
Map of the U.S. with “movement dots” spreading out, or collage of diverse students with bold words: Financial Literacy. Confidence. Future.
Get Involved (Contact Section)

Section Header: Get Involved
Body Copy:
Are you a university leader, bank executive, student, or parent who wants to be part of this movement? Let’s talk.
Contact Form Fields:
Name
Email
Role (University Faculty/Staff, Bank Partner, Student, Parent, Other)
Message
CTA Button: [Submit Interest]
Footer

Copy:
Join us in building the future of financial literacy.
Links: Privacy | Contact | Social Media (LinkedIn, Instagram, etc.)
for my new Web Design Project will be added soon.

Target Market(s)

Partners: University Faculty and Bank Executives

Industry/Entity Type

Finance and Education

Coding

Coded - Design and coding required

Number of Pages Required

4 page

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• See description for details - This is a website to create a "movement" to help college and university students increase their financial literacy and reduce financial stress,

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Files

Download all files - 2.7 MB