Logo for a small company that provides technical support for small businesses

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This customer received 13 logo designs from 3 designers. They chose this logo design from James J. as the winning design.
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We need a logo design for a new company based in the Pacific NW called "Superb Support".
We provide technical support for small businesses, including user support, new hire technical onboarding, and hardware, software, and network troubleshooting among other things.
Our mission is to deliver expert, empathetic technical relief to small businesses, empowering them to focus on the work they love and that truly matters to them
The final design should communicate friendliness but also reliability and expertise.
Target Market(s)
Small businesses needing IT help
Industry/Entity Type
Technology / Business Services
Logo Text
Superb Support technical services
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- I'm hoping to not use "S" in the logo - I don't 100% love the business name, so having the option to change it without changing the logo would be really helpful