• US$150

• 9 days left

• 93 designs

• 36 designers

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Logo Design Brief

Hello,
We are a 100+ year old outdoor organization that needs a new logo. Our club was started by an adventurous group of men and women that climbed and skied mountains, camped and hiked together and became great friends. That core group has grown into a club with over 300 members that hike, camp, paddle, bike, snowshoe, crosscountry and downhill ski etc.
Attached are several versions of logos that the club has used over the years plus some ideas that our current board of directors has played with. You can see that several images are of Mt Rainier in Washington State. These ideas are not meant to be replicated or updated, as is, but should serve as a launching pad for the designer to understand the confusion that our board is experiencing in terms of tying everything together. We are not just a climbing club but have groups participating in mountaineering to photography. Do we want a logo that tries to show all those aspects or do we want a visual representation that says we are an outdoor club in a simpler way? Our club has gone back and forth as you can see from the logos provided but most members tend to want to go simpler.
We would like to use Design Crowd to help us update our representation and give us something that not only says who we are but is recognizable, new and unique and will set us apart from other outdoor clubs.
1.We need the logo to be reproducible in black and white for printing purposes and with color to use on social media banners.
2.We currently use Facebook and Instagram which require circles. But would like to eventually adapt to other platforms like X or TikTok.
3.We need the name Cascadians on the logo.
4.We need to be able to edit in terms of adding a date or verbiage under the name Cascadians for larger banner print materials As in: Cascadians -Celebrating 100 Years or Cascadians-www.cascadians.org
5.The logo needs to be simple enough to reproduce on water bottles, stickers, patches, business cards, brochures etc.
We believe it would be helpful for the designer to look at who we are, understand our history and the impact we have had on the community so that there is a true understanding of the connection to our membership and potential new members that we are trying to achieve through marketing. Like many organizations, our membership is aging, and we are constantly seeking ways to invite younger generations to participate and would like a logo that would resonate with them.
Website: www.cascadians.org
Facebook: https://www.facebook.com/yakimacascadians
Instagram: https://www.instagram.com/thecascadians
We also need to be able to use the Design Crowd voting poll as an option where we will be able to share the results on the project so the board of directors will be able to cast their vote and give their feedback. We may need an extension on the response to the polls so the participating designers would need to understand that this process may take longer than usual.

Target Market(s)

Outdoor enthusiasts, millennials and younger

Logo Text

Cascadians

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Circle shape but able to fit in banners of social media sites. color and black and white

Should not have

• no verbiage besides The Cascadians

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Files

Download all files - 0.7 MB