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Logo Contest: Build a Fresh, Trustworthy Brand in Health Tech
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This customer received 173 logo designs from 80 designers. They chose this logo design from Boril Std as the winning design.
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US$240
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173 designs
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80 designers
Logo Design Brief
About the Brand
daylii is a new company reimagining how people use their health benefits. At its core, Daylii uses AI to make managing tax-free health dollars simple, fast, and human.
Design Goals
Create a modern, approachable logo that feels innovative but not cold or overly technical.
Balance intelligence and accessibility: behind the scenes, Daylii is advanced and automated; on the front end, it should feel easy, intuitive, and even fun.
Convey clarity, trust, and transformation—helping people feel confident and empowered in how they use their health benefits.
Style Direction
Clean, minimalist design. Avoid clutter.
Friendly yet professional—should appeal to both individuals and organizations.
Prefer wordmark or wordmark + subtle symbol, with flexibility for digital use.
Colors should lean toward fresh, modern, and trustworthy tones (e.g., not overly clinical, but also not playful/childlike).
Target Audience
Everyday consumers who want clarity and convenience in using their health benefits.
Employers/HR leaders seeking modern tools to support their workforce.
Industry partners who value efficiency and innovation.
Tone to Capture
Modern innovation without tech jargon
Human-centered clarity
Trustworthy and professional, but not corporate or stiff
***MUST USE COLOR #307fe2 - open to secondary colors based on designer preference
**daylii must be all lower case***
attaching the original logo - we like the letter d but are worried it looks too much like dyson - want to make our own
More playful vs corporate but keep it clean easy to read and modern with innovative approachable vibe
OPEN TO ALL IDEAS
Logo Text
daylii
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Other font styles liked:
- were using itc bauhaus but worried too similar to Dyson
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
