• US$110

• 43 designs

• 12 designers

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Logo Design Brief

Logo Brief: Modern Grail Co.

Brand Overview
Business: Modern Grail Co.

What you do: Buy and sell luxury watches (curation, sourcing, resale)

Brand promise: Rare, authenticated timepieces with concierge-level service

Positioning: Modern, discerning, and collector-focused—bridging heritage craftsmanship with contemporary taste

Objectives
Create an upscale, timeless mark that feels at home alongside brands like Patek Philippe, Audemars Piguet, Rolex, Vacheron Constantin

Convey trust, rarity, precision, and refinement
Work across digital, packaging, authentication cards, and engravings/stamps

Audience
High-net-worth collectors, enthusiasts, and first-time luxury buyers

Values: Authenticity, provenance, discretion, investment-grade quality

Visual Direction
Aesthetic: Minimalist, refined typography + discreet icon

Mood keywords: Sophisticated, precise, confident, rare, timeless, discreet luxury

Logo Text

Modern Grail Co.