• US$110

• 14 designs

• 11 designers

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T-shirt Design Brief

We’re looking for a full (vertical) back-only sweatshirt design that represents the different types of rural properties we sell:
• Recreational & hunting ground
• Rural homes
• Tillable farmland

DESIGN DIRECTION:
We have a rough sketch to guide the overall look (attached). Center of design could be the old wooden fence (photo attached) with an old sign (old shirt design attached just as guide -- do not include county names) sign can read “Land for Sale.” Around the fence, include prairie grass and habitat details. A whitetail deer should be part of the design, based on a reference photo we attached for accuracy. We would like it to look as identical to that deer as possible. The background or surrounding details should give subtle nods to rural homes and tillable farmland, so all three niches are represented. Ideas for rural home could be a more modern, one story barndominium or cabin in the background maybe on a hill surrounded by trees in one of the corners. We do want to make sure we leave enough space with overall height of design that the hood when printed does not obstruct the design

STYLE NOTES:
Needs to feel authentic, rugged, and rooted in the rural Midwest. We’re based in Illinois and also serve Iowa, Missouri, and Wisconsin. Should be bold and clean enough to work on the back of a sweatshirt, but not cluttered. Avoid a cartoon or clipart style, this should look professional and outdoors-minded.

FILE REQUIREMENTS:
Final artwork must be delivered as a vector file. Design should work for both screen printing and direct-to-garment printing.
Must be usable on a variety of sweatshirt colors (not limited to just black or white).

Target Market(s)

Outdoor enthusiasts, hunters, farmers, and rural land buyers/sellers across the Midwest (Illinois, Iowa, Missouri, Wisconsin). Audience values authenticity, rugged style, and a professional outdoor aesthetic.

Industry/Entity Type

Rural Real Estate (specializing in hunting/recreational land, farmland, and rural homes).

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Font styles to use

Other font styles liked:

• see brand guideline sheet in PDF form attached

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Use brand guidelines sheet in PDF form attached. Need full vertical back-only design sized for a sweatshirt (leave top space so hood doesn’t cover). Center focal point: old wooden fence with rustic “Land for Sale” sign. Prairie grass and habitat details around fence. Accurate whitetail deer based on provided reference photo. Subtle nods to rural homes (barndominium or cabin) and tillable farmland in the background. Bold, clean, professional style (vector artwork). Works for both screen printing and direct-to-garment printing.

Nice to have

• Subtle background details like rolling farmland, treelines, or a distant silo to nod to the Midwest. Rugged illustrative shading that feels outdoors-minded and timeless. Versatility to look good on a variety of sweatshirt colors. Balanced composition that tells a “story of the land.”

Should not have

• No cartoon, clipart, or exaggerated “cutesy” style. No county names or text beyond “Land for Sale.” Avoid clutter that makes the design unreadable at sweatshirt scale. No overly modern or urban imagery (should feel rooted in Midwest rural landscapes).

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Files

Download all files - 3.7 MB