JJB Liquid Waste Solutions - Logo creation

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This customer received 33 logo designs from 13 designers. They chose this logo design from Helen. as the winning design.
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Logo Design Brief
We are seeking a professional and modern logo for JJB Liquid Waste Solutions, a septic tank pump-out and liquid waste management company.
We’d like the design to be visually similar in style to the Kramer Trucking logo (reference attached). This means:
Bold lettering (JJB) as the main visual anchor.
A truck or septic tank outline/shape integrated into the design, symbolising our pump-out services.
The words “Liquid Waste Solutions” clearly included under the JJB letters for brand recognition.
Clean, strong lines with a balance between professional and approachable.
The logo should reflect strength, reliability, and cleanliness while being versatile for use across trucks, uniforms, signage, and online.
Yes do that please
Target Market(s)
Residential septic tank owners Real estate agencies managing rural properties Local councils requiring approved septic services Civil tenders & contractors in Port Stephens, Newcastle, Maitland
Industry/Entity Type
Septic Tank Pump Out
Logo Text
JJB Liquid Waste Solutions
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Similar style to the attached Kramer Trucking example Strong JJB lettering with graphic integration Full business name displayed clearly
Nice to have
- Lettering with subtle flow/water/liquid motif Tank/pipe imagery to reinforce industry Clean balance between text and icon
Should not have
- Overly cartoonish style Complex gradients that don’t print well Excessive detail that won’t scale on signage