• A$150

• 4 days left

• 125 designs

• 62 designers

---

Logo Design Brief

Nudge is a new app designed to empower individuals with additional support needs and their families. It’s a smart daily planner that builds independence and confidence by providing the right “nudge” at the right time for the individual.

We’re looking for a logo that communicates empowerment, independence and support. It should feel uplifting, modern, and approachable, appealing both to families and to professionals (educators, therapists, carers).

Colours: Purple must be included. Maybe blues and greens also.
Style: Clean, modern, simple — not overly corporate or clinical or complicated

Iconography: Can include subtle symbolism like leaves, flower, ripple effect circle (gentle influence - growing impact) or abstract shapes that suggest progress, support, or guidance. Should also work as a standalone app icon.

Typography: Clear, rounded sans serif fonts. Easy to read, professional but warm.

Versatility: Logo should work on light and dark backgrounds.

Deliverables:
Full logo (symbol + “Nudge” text, or “Nudge App”)
Standalone icon (for app button)
Brand colour palette + font suggestions
Files in PNG, SVG, EPS, and AI

What to avoid:
Overly busy designs
Clinical/medical symbols (crosses, stethoscopes, etc.)
Childish/cartoon styles

Target Market(s)

Families of individuals who have special needs, educators

Logo Text

Nudge. Supportive Planner

---

Logo styles of interest

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.