• NZ$150

• 34 designs

• 11 designers

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Logo Design Brief

About the brand
South Origin is a New Zealand-based Mānuka honey brand exporting to China. We want a nature-origin look and feel that communicates purity, trust and provenance (forests, bees, mountains, clean water).

Audience & use
Premium FMCG consumers in NZ & China. The logo must work on jar labels (250g/500g, round lid), shipping boxes, website header, social avatar and small favicons.

What we want
• Primary wordmark: “South Origin”.
• Optional CN companion wordmark: “南源” (please provide a bilingual lockup version).
• A simple, memorable symbol (optional): abstract bee/hexagon/honey drop/leaf/hill—subtle and refined, not cartoonish.
• Style: minimal, organic, calm; avoid medical/clinical crosses or national flags.
• Must be highly legible at small sizes and look good in 1-color/white-on-dark.
Deliverables (required)
• Vector logo (AI/EPS/SVG) + editable text.
• RGB/CMYK/HEX & Pantone swatches; black/white/mono versions.
• Horizontal/vertical lockups; icon-only mark; clear space & minimum size notes.
• Social avatar 1024×1024, website favicon 32×32/48×48.
• Basic 6–12 page mini-guide (usage, spacing, do/don’t).
• Confirmation of original work and full copyright/transfer for global trademark use.

References (for direction, not copy)
Nature-origin NZ landscapes, subtle honeycomb textures, premium food/health brands with clean typography.

Timeline & rounds
3–4 initial routes → pick 1–2 to refine → finalize. Please include 2–3 revision rounds in your quote.

Target Market(s)

South Origin is a New Zealand brand focused on Mānuka honey as the hero product and bee propolis plus selected NZ nutraceuticals as extensions. Our primary market is China—health-conscious consumers aged 25–55 in Tier-1/2 cities, premium gift buyers, parents, and white-collar professionals. Key channels include cross-border e-commerce, import specialty stores, pharmacies/health stores, and corporate gifting. Positioning: natural origin, premium yet approachable, trustworthy and compliant

Industry/Entity Type

Food manufacturing and health product manufacturing industries

Logo Text

Primary: South Origin ；Chinese companion (optional): 南源 Descriptor for product lockup (optional): Mānuka Honey

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• MUST HAVES • Hexagon (honeycomb cue): use a flat-top hexagon as a core container or as subtle geometry/negative space. Clean, balanced, not heavy. • Bee motif: refined silhouette or line-based/geometry bee. Minimal, non-cartoon, no cute eyes. Wing details should remain legible at small sizes. • One-color master: logo must work in pure black or white (no gradients for the master mark). Color version may use Forest Green #2E5E4E and Honey Gold #D4A017 accents. • Lockups: deliver icon-only (bee+hex), English wordmark “South Origin”, and bilingual lockup with “南源”. • Small-size proof: show readability at 16px favicon and ≈20mm cap print. • Keep typography clear and premium; avoid medical crosses, flags, or stock/clip-art shapes.

Should not have

• NICE TO HAVES NEW ZEALAND CUES (abstract, respectful) • Manuka flower/leaf (Leptospermum scoparium) as a clean line icon or subtle pattern. • Landscapes: alpine ridge / rolling hills / fjord lines as minimal outlines within or around the hex. • Fern leaf (generic, non-branded) as a light accent shape. • Southern Cross star cluster as tiny dots/diamonds (avoid flag-like render). • Optional koru-inspired spiral kept abstract and culturally respectful (no direct traditional patterns). HONEY CUES (minimal, premium) • Honeycomb micro-pattern (flat-top hex) or a single hex with negative-space bee. • Honey drop / meniscus curve as a simple geometric droplet. • Bee wings simplified into 2–3 arcs (no cartoon eyes), readable at small sizes. • Honey dipper silhouette used sparingly as a secondary icon/badge. GENERAL • Keep all cues subtle and integrated with the hex+bee concept; legibility first. • Use our palette (Forest Green / Honey Gold) for accents; master mark must work in pure 1-color. • Show small-size proofs (favicon 16–32 px; cap print ≈20–30 mm). • Avoid: flag replicas, medical crosses, clip-art, or culturally specific motifs without abstraction.

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Files

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